MIS Analyst

JOB DESCRIPTION

Campaign Analyst (Digital Ads)

Key Responsibilities

Prepare and share daily client reports covering metrics such as impressions, clicks, video views, reach, placements, and geo-wise data with 99% accuracy and 100% on-time delivery .

Manage client queries with prompt acknowledgment (within 3060 minutes) and resolution within 4 working hours .

Coordinate campaign setup and go-live communications, including setup mails, go-live mails, and post-approval screenshots.

Monitor campaign performance metrics (CTR, VTR, C2V, C2L, etc.) and identify reporting or performance discrepancies (98% accuracy ).

Monitor and Track brand safety, IVT and Ad-viewability using tools like IAS, DoubleVerify, Mfilterit, etc; escalate issues within 2 hours .

Ensure daily budget tracking, accurate pacing, and smooth campaign execution (99% budget accuracy ).

Key Performance Indicators (KPIs)

Reporting Accuracy: 99%

Reporting Timeliness: 100%

Client Query Resolution: 4 working hours

Discrepancy & Brand Safety Accuracy: 98%

Budget Accuracy: 99%

Escalations: 100% within 2 hours

Zero pacing errors

Required Skills

High attention to detail with strong analytical ability to work on data-heavy reports.

Working proficiency in Excel / Google Sheets and experience with online reporting dashboards (e.g., Looker Studio, Power BI).

Clear written and verbal communication skills with strong cross-team coordination ability.

Ability to work under strict timelines, accuracy benchmarks , and time-sensitive deliverables, and must be flexible to support when required.

Basic understanding of digital advertising metrics and terminology such as Impressions, Clicks, CTR, VTR, CPM, CPC , etc.