Mgr/Sr Manager, Performance Marketing

Role Overview:

We are seeking an engaging and innovative Growth Marketer to lead data-driven marketing strategies to enhance the brand visibility across digital, social, and offline channels across live entertainment verticals. This person will play a leading role in shaping a seamless customer journey for Saregama entertainment formats.

Responsibilities

Campaign Strategy & Execution: Develop and execute full-funnel, digital-first campaigns (awareness conversion) across Meta, Google, YouTube, and programmatic platforms, to drive awareness, engagement, and ticket conversions

Content and Creative Management: Develop content independently and act as custodian with creative and design teams to produce performance-led ad assets, event listings, and social content that drive engagement and conversions

Data & Optimization: Leverage audience insights, campaign analytics and ticketing data to refine targeting, optimize spend efficiency and CPA to maximise ROAS

Ticketing Operations & Conversion Management: Using in-house capabilities and working with third-party ticketing platforms for inventory management, tracking, pixel setup, and A/B testing to maximize reach and occupancy

Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPs for marketing assets, on-ground materials, and event-day touchpoints, in coordination with production design to ensure a consistent world class audience experience

Cross-Functional Collaboration: Partner with business strategy, creative operations, technology, and legal teams to align marketing initiatives with overall IP and experience objectives

Qualifications

6 - 10 years of experience in marketing strategy and operations, ideally within live entertainment, media or direct to consumer tech sectors

Demonstrated success in scaling audiences and driving ticket sales through performance marketing, innovative campaigns and customer funnel optimization

Strong command over Meta Ads Manager, Google Ads, YouTube Ads, and analytics platforms

Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM structures) Ability to interpret data into actionable insights and communicate them clearly with teams

Excellent creative sensibility to deliver innovative content across media and formats

Ability to manage ticketing operations, including A/B testing, yield optimization, and partnerships with third party platforms

Skilled at developing brand and process manuals to drive customer obsession practices

Strong stakeholder management capability to drive cross-functional collaboration

A passion for live entertainment, arts and culture, and innovation in storytelling