Meta Operations (Bengali Content)

Job Title: Meta Operations (Bengali Content)

Location: Kolkata

Department: Digital Operations SVF Music & Films

Experience: 3-6 Years

About SVF

SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit, and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.

Role:

This role will be responsible for day-to-day execution and optimization of SVFs Meta pages. The candidate must understand Bengali content deeply and have strong operational discipline across uploads, scheduling, metadata, rights hygiene, and monetization eligibility.

This is an execution-heavy role with direct impact on watch-time and revenue stability.

Key Responsibilities:

1. Content Operations

• Upload, schedule, and optimize video content across Facebook & Instagram.
• Ensure correct metadata, tagging, descriptions, thumbnails, and rights compliance.
• Maintain content calendar aligned with cultural and festival moments.

2. Monetization Compliance & Hygiene

• Monitor monetization eligibility and policy flags.
• Coordinate resolution of demonetization, rights blocks, and claims.
• Ensure all pages meet Meta monetization thresholds.
• Track in-stream and Reels monetization status daily.

3. Performance Optimization

• Monitor key metrics:
• Watch time
• Retention
• Engagement rate
• CTR
• Identify which Bengali formats are performing and which are underperforming.
• Recommend A/B testing for thumbnails, hooks, and cut durations.

4. Page Management & Growth

• Support launch of new genre-based or theme-based pages.
• Track competitor Bengali pages and trending formats.
• Maintain structured reporting dashboards.

KPIs:

• Watch-time growth
• Reduction in demonetization incidents
• RPM stability support
• Consistent upload velocity
• Performance improvement of repackaged catalog

Must Have Skills:

• 36 years of experience managing Meta pages.
• Strong understanding of Bengali films, music, and audience trends.
• Comfortable with Meta Business Suite & Creator tools.
• Detail-oriented, process-driven, and analytics-aware.