Meta Ads Specialist

Slay The Strategy is a fast-growing creative performance marketing agency working with premium brands across beauty, fashion, hospitality, education, lifestyle, real estate and experiential events.

We dont run ads for vanity metrics.

We run ads forleads, bookings, revenue and growth.

Were looking for someone who understands that performance marketing = data + psychology + creative + testing.

We are hiring anIn-House Meta Ads Specialistwho will be responsible for planning, executing and scaling high-performance Facebook & Instagram ad campaigns across multiple client accounts.

This role is ROI-driven. You will be directly responsible for lead generation, sales funnels, retargeting structures and performance optimisation.

If you only know how to boost posts, this is not the role.

• Build full-funnel ad strategies (Awareness Consideration Conversion)
• Create structured ad account architecture
• Design cold, warm and hot audience targeting
• Set up retargeting funnels properly
• Plan budget allocation per funnel stage

• Create campaigns inside Meta Ads Manager
• A/B test creatives, copies, audiences and placements
• Launch lead generation ads, conversion ads, catalog ads, WhatsApp ads
• Set up tracking (Pixel, Events, Conversions API if required)
• Ensure proper event tracking and reporting

• Monitor campaigns daily
• Optimise CTR, CPL, CPA, ROAS
• Scale winning ads
• Kill underperforming ads quickly
• Improve conversion rate through testing

• Weekly performance reporting
• Clear breakdown of:
• Cost per lead
• Cost per result
• ROAS
• Funnel drop-offs
• Suggest improvements backed by data

• Work closely with:
• Social media strategist
• Graphic designer
• Video editor
• Suggest performance-oriented creatives
• Give clear creative briefs based on data

• 2+ years hands-on experience in Meta Ads
• Strong understanding of:
• Audience targeting
• Lookalike audiences
• Retargeting
• Pixel tracking
• Funnel building
• Experience running ads for:
• Lead generation
• E-commerce
• High-ticket services
• Strong analytical mindset
• Ability to read numbers & make decisions

• Experience with real estate / clinics / beauty brands
• Experience running WhatsApp automation funnels
• Knowledge of landing page optimisation
• Basic understanding of Google Ads
• Experience scaling ad accounts above 1L+ monthly spend

• Cost Per Lead reduction
• ROAS improvement
• Lead quality
• Campaign scalability
• On-time reporting
• Testing consistency

• Someone who only boosts posts
• Someone who disappears after launching campaigns
• Someone who cannot explain why an ad worked
• Someone who blames algorithm without data

• Direct access to multiple premium brand accounts
• Creative-performance exposure
• Fast growth environment
• Performance-based incentives
• Opportunity to scale into Performance Head role