Meta Ads Specialist

Role Overview

The Meta Ads Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across Meta platforms. The role focuses on driving measurable business outcomes such as leads, conversions and revenue while ensuring efficient use of ad budgets.

Key Role & Responsibilities

1. Plan, set up, and manage Meta ad campaigns across objectives such as traffic, leads, conversions, and app installs
2. Conduct audience research, targeting, and segmentation to improve campaign performance
3. Create, test, and optimize ad creatives, copies, and formats in coordination with the content/design team
4. Monitor campaign performance on a daily basis and optimize for KPIs such as CTR, CPC, CPA, ROAS, and conversions
5. Manage budgets efficiently and scale winning campaigns while minimizing wastage
6. Perform A/B testing on creatives, audiences, and placements to improve results
7. Analyze performance data and prepare regular reports with insights and recommendations

Location - Sector 63, Noida