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Meta Ads Manager

Hawk MarTech

5 - 10 years

Gurugram

Posted: 18/03/2026

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Job Description

Location: Gurgaon

Work from Office

Experience: 5+ Years


Hawk eCommerce is looking for a Meta Ads Expert who can plan, execute and scale high-performance campaigns across Facebook and Instagram. The ideal candidate should have strong experience managing high-budget campaigns for D2C brands, Lead Generation funnels and Mobile App Install campaigns, along with a deep understanding of data, attribution and growth marketing.


Key Responsibilities

  • Plan, launch and scale Meta Ads campaigns across Facebook and Instagram
  • Manage high-budget performance campaigns focused on ROAS, CPA and growth
  • Drive acquisition for D2C brands, Lead Generation businesses and Mobile Apps
  • Develop and optimize full-funnel strategies including prospecting, retargeting and lookalike audiences
  • Continuously test ad creatives, hooks, copy and audience segments
  • Work closely with creative teams to develop high-converting ad concepts
  • Monitor and improve campaign performance through data analysis and experimentation
  • Implement and manage Meta Pixel, Conversion API and event tracking
  • Analyze funnel performance and optimize landing pages and conversion flows
  • Collaborate with analytics teams for attribution and performance reporting


Required Skills & Experience

  • 5+ years of hands-on experience managing Meta Ads campaigns
  • Strong experience in D2C / Ecommerce performance marketing
  • Experience running Lead Generation campaigns
  • Experience managing Mobile App Install campaigns
  • Expertise in Meta Pixel, Conversion API and event tracking
  • Good understanding of audience segmentation, lookalikes and retargeting strategies
  • Experience managing large monthly ad spends
  • Strong analytical mindset with ability to scale profitable campaigns


What Were Looking For

  • Someone who thinks like a growth marketer
  • Deep understanding of creative-led performance marketing
  • Comfortable working in a fast-paced performance environment
  • Strong focus on experimentation, optimization and scaling

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