Meta ads Manager

Job Role

We are seeking a Meta ads Manager with proven experience in driving sales and revenue growth for D2C e-commerce websites. You will lead paid campaigns on Facebook and Instagram, manage budgets, optimize ads for better performance, and guide the team to achieve marketing goals. This role combines strategic planning, creative campaign execution, and data analysis to maximize results and improve return on investment (ROI).

Key Responsibilities

1. Paid Media Strategy & Execution

• Design, implement, and optimize end-to-end Meta Ads campaigns targeting awareness, engagement, conversions, and sales.
• Develop campaign strategies aligned with business objectives and revenue targets.
• Implement funnel optimization and user journey mapping to increase conversions.
• Utilize attribution models to measure and optimize campaign effectiveness.

2. Analytics & Performance Tracking

• Monitor and analyze key performance metrics: ROAS, CTR, CAC, LTV, conversions, and ROI.
• Conduct A/B testing of creatives, ad formats, and targeting strategies to continuously improve results.
• Provide regular performance reports with actionable insights and optimization recommendations.

3. Creative & Content Alignment

• Collaborate with creative and content teams to develop ads that resonate with target audiences.
• Leverage UGC, video, and carousel formats to boost engagement and conversion rates.
• Ensure messaging consistency across campaigns and landing pages.

4. Budget & ROI Management

• Manage campaign budgets efficiently to maximize return on ad spend (ROAS).
• Forecast and optimize spend across campaigns for maximum revenue impact.
• Recommend scaling opportunities and allocate budgets based on performance and business priorities.

5. Team Leadership & Collaboration

• Lead, mentor, and manage a team of paid media specialists and analysts.
• Collaborate with marketing, product, and analytics teams to ensure campaigns align with overall business objectives.
• Foster a culture of continuous learning, experimentation, and data-driven decision-making.

6. Trend Awareness & Innovation

• Stay updated on Meta Ads platform updates, best practices, and emerging trends.
• Innovate with new ad formats, targeting strategies, and creative ideas to maintain competitive advantage.

Qualifications:

• 7-10 years of experience managing Meta Ads campaigns for D2C e-commerce brands.
• Proven track record of driving conversions, revenue, and measurable ROI.
• Strong expertise in funnel optimization, user journey mapping, and attribution modeling.
• Hands-on experience with analytics platforms, tracking pixels, and UGC integration.
• Strong leadership, mentoring, and cross-functional collaboration skills.
• Excellent analytical, strategic thinking, and communication abilities.

About Us

Join Comfort Click, a premier e-commerce multinational specializing in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. Since our inception in 2005, we have rapidly expanded across Europe and continue to strengthen our footprint globally.

In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of Indias most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth combining our strong e-commerce expertise with the stability and scale of a global healthcare leader.

Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. We cultivate a collaborative and entrepreneurial culture, where decision-making is swift, ideas are valued, and your contributions make a visible impact. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcare group.

Be part of Comfort Clicks exhilarating growth story within the Zydus family, where your career is empowered by both speed and scale.