Meta Ads Expert

Company: SUYU India

Location: Hyderabad (On-site preferred)

Experience: 35 years

Employment Type: Full-time

About SUYU India:

SUYU India is a fast-growing D2C skincare brand focused on science-backed, superfood-based formulations. We are scaling paid acquisition aggressively and are looking for a Meta Ads Expert who understands profitable growth, not just ad spending.

Role Overview:

You will own end-to-end paid acquisition across Meta and Google, with clear accountability on CAC, ROAS, and scalable growth. This is a hands-on role for someone who has worked with D2C brands and understands the full funnel.

Key Responsibilities

Paid Media Execution:

• Plan, launch, and optimize Meta (Facebook and Instagram) campaigns
• Manage Google Ads (Search, Performance Max, YouTube preferred)
• Scale winning campaigns while maintaining target CAC and ROAS
• Monitor CPM, CTR, CPC, and CVR and take data-backed actions

Growth and Optimization:

• Work closely with the creative team on ad iterations
• Drive structured creative testing including hooks, formats, and UGC
• Improve funnel performance and landing page conversion rate
• Identify scaling opportunities and audience expansion

Analytics and Reporting:

• Track platform ROAS versus blended ROAS
• Build weekly performance reports with actionable insights
• Monitor attribution, MER, and customer acquisition cost
• Flag performance risks early such as creative fatigue or rising CPA

Retention and Funnel (Good to Have):

• Support retargeting strategy
• Coordinate with CRM or email team if applicable

Must-Have Requirements:

• 35 years of experience in performance marketing
• Proven experience scaling D2C or ecommerce brands
• Strong hands-on experience with Meta Ads Manager
• Working knowledge of Google Ads
• Strong analytical mindset and comfort with numbers
• Experience managing ad budgets of 5 lakh or more per month preferred
• Understanding of COD and RTO dynamics is an added advantage

Good-to-Have:

• Familiarity with Shopify analytics
• Experience in skincare or beauty category
• Experience with creative testing frameworks
• Knowledge of attribution tools

Success Metrics:

• Blended ROAS
• CAC or CPA
• Scalable spend growth
• Creative testing velocity
• Funnel conversion rate improvement

Compensation:

• Competitive salary based on experience plus performance incentives.