Meta Ad Specialist

Role Overview

We are looking for a performance-driven Meta Ads Specialist with hands-on experience in managing and scaling Facebook and Instagram ad campaigns. The ideal candidate should be strong in lead generation, funnel optimization, audience targeting, and ROAS-driven performance marketing.

Salary Range:- 6-8 LPA

About the Role

Key Responsibilities

• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns for lead generation and conversions
• Build and manage campaign structures, ad sets, creatives, and budgets
• Perform audience research, custom audiences, lookalike audiences, and retargeting strategies
• Monitor key metrics such as CPL, CPA, CTR, ROAS, conversions, and ad frequency
• Conduct A/B testing on creatives, audiences, copies, and landing pages
• Analyze performance data and prepare weekly/monthly performance reports
• Work closely with creative and content teams for ad copies, creatives, and video ads
• Implement Meta Pixel, Conversion API, and ensure accurate event tracking
• Stay updated with Meta platform changes, policies, and best practices
• Scale profitable campaigns while maintaining performance benchmarks

Qualifications

• Minimum 3 years of hands-on experience running Meta Ads (Facebook & Instagram)
• Proven experience in lead generation and performance marketing
• Strong understanding of Meta Ads Manager, pixel setup, and tracking
• Experience with budget scaling and performance optimization
• Ability to analyze data and derive actionable insights
• Good understanding of funnels, landing pages, and conversion optimization
• Strong communication and reporting skills

Required Skills

• Experience in real estate / B2C lead generation
• Knowledge of Google Analytics, Google Tag Manager, Looker Studio
• Experience with high-budget ad accounts
• Familiarity with CRM integrations and lead management systems

Preferred Skills

• Opportunity to work on high-impact performance campaigns
• Growth-oriented work environment
• Competitive salary based on experience
• Learning and upskilling opportunities

Pay range and compensation package

Competitive salary based on experience

Equal Opportunity Statement

We are committed to diversity and inclusivity.