Merchandiser

About Aza

Aza Fashions is Indias leading multi-designer luxury fashion destination, curating the finest in couture, bridal, festive, and contemporary wear from 1500+ top Indian and global designers. With a strong omnichannel presence across flagship stores and a fast-growing ecommerce business, Aza serves discerning shoppers seeking premium and occasion-driven fashion.

Job Location: Prabhadevi, Mumbai

About the Role:

Role Overview

The Ecommerce Merchandiser will be responsible for curating, managing, and optimizing the online product assortment to drive conversions, sales, and brand storytelling on Azas e-commerce platforms. This role blends fashion sensibility with data-driven merchandising to deliver a premium digital shopping experience aligned with Azas luxury positioning.

Key Responsibilities

Product Merchandising & Curation

• Plan and manage online assortments across categories including couture, bridal, occasion wear, and pret.
• Ensure accurate and compelling product listings (titles, descriptions, pricing, size charts, and attributes).
• Work closely with buying and designer teams to launch new collections on time.

Website & Visual Merchandising

• Execute homepage, PLP, and PDP merchandising aligned with campaigns, festivals, and brand calendars.
• Coordinate with creative and content teams for photoshoots, banners, and lookbooks.
• Ensure luxury aesthetics and brand consistency across all digital touchpoints.

Sales Performance & Optimization

• Monitor category-wise performance, sell-through, conversion, and inventory health.
• Use data insights to optimize product placement, sorting, and recommendations.
• Identify underperforming SKUs and drive corrective actions (pricing, promotions, repositioning).

Inventory & Operations Coordination

• Track inventory availability and ensure timely replenishment or liquidation strategies.
• Coordinate with supply chain, warehouse, and retail teams for stock alignment.
• Support order fulfilment accuracy and customer experience standards.

Campaigns & Promotions

• Support seasonal campaigns, sales events, and designer drops.
• Work with marketing teams on promotions, offers, and CRM initiatives.
• Ensure campaign readiness across website and app.

Key Skills & Competencies

• Strong understanding of luxury fashion, designers, fabrics, and silhouettes.
• Hands-on experience with ecommerce platforms (Magento / Shopify / custom CMS preferred).
• Analytical mindset with ability to interpret sales and customer data.
• Excellent coordination and stakeholder management skills.
• Attention to detail and strong aesthetic judgment.

Qualifications & Experience

• Bachelors degree in Fashion, Design, Business, or related field.
• 36 years of experience in ecommerce merchandising, preferably in fashion/luxury/retail.
• Prior exposure to multi-brand or designer-led ecommerce is a strong plus.
• Experience working with Indian and international designer brands preferred.