Media Relations Specialist

Avadeti Media is hiring! ( Looking for Freshers - Media Relations Specialists - 20,000 to 30,000 INR Salary )

We are excited to announce an opening for a **Media Relations Specialist** at Avadeti Media, a dynamic and forward-thinking media and communications agency dedicated to delivering impactful storytelling, building strong brand narratives, and fostering meaningful connections between organizations and their audiences. As we continue to expand our presence in the fast-evolving media landscape, we are seeking a talented and passionate professional to join our team and drive our media relations efforts to new heights.

Job Title: Media Relations Specialist

About Avadeti Media

Avadeti Media ( Part of Ojas Group ) is a full-service communications agency specializing in public relations, media outreach, digital strategy, and crisis management, content editing. We work with a diverse range of clients across industries including technology, lifestyle, entertainment, healthcare, and non-profits. Our mission is to craft authentic, compelling stories that resonate with target audiences and generate positive media coverage. We pride ourselves on our innovative approach, blending traditional media relations with cutting-edge digital tools to achieve measurable results for our clients.

Job Summary

The Media Relations Specialist will be responsible for developing and executing comprehensive media relations strategies that enhance our clients' visibility and reputation. This role requires a proactive individual who excels at building and nurturing relationships with journalists, editors, bloggers, influencers, and other media professionals. You will handle both proactive outreach and reactive inquiries, ensuring timely, accurate, and strategic communications across online and offline channels.

The ideal candidate is a strong communicator with a keen understanding of the media ecosystem, including traditional print and broadcast outlets as well as digital platforms, social media, podcasts, and emerging media formats. You should thrive in a fast-paced environment, possess excellent interpersonal skills, and be adept at managing multiple projects while maintaining composure under pressure.

This is a full-time position based ( Location DLF phase 1 Gurgoan ), offering competitive compensation, professional development opportunities, and the chance to work on exciting projects with high-profile clients.

Key Responsibilities

- **Strategy Development and Execution**: Design and implement tailored media relations campaigns to secure high-impact coverage in target outlets. Identify opportunities for client stories, thought leadership, and feature placements.

- **Relationship Building**: Cultivate and maintain long-term relationships with key media contacts, including journalists, producers, editors, influencers, and podcasters. Attend networking events, press conferences, and industry gatherings both virtually and in-person.

- **Content Creation and editing **: Write, edit, and distribute press releases, media pitches, op-eds, fact sheets, media kits, and briefing documents. Ensure all materials are compelling, error-free, and aligned with client messaging.

- **Media Monitoring and Response**: Monitor media coverage daily using tools like Cision, Meltwater, or Google Alerts. Respond promptly to incoming media inquiries, coordinate interviews, and facilitate spokesperson preparation.

- **Crisis Communications**: Support crisis management efforts by drafting holding statements, monitoring sentiment, and coordinating rapid responses to mitigate negative coverage.

- **Online and Offline Engagement**: Manage digital PR initiatives, including social media outreach, influencer collaborations, and online press rooms. Organize offline activities such as press tours, events, product launches, and media fam trips.

- **Reporting and Analytics**: Track media placements, measure coverage impact (e.g., reach, sentiment, share of voice), and prepare detailed reports for clients and internal stakeholders. Use insights to refine future strategies.

- **Collaboration**: Work closely with internal teams (account management, creative, digital, and senior leadership) to ensure seamless integration of media relations with broader PR and marketing efforts.

- **Spokesperson Training**: Prepare clients and executives for media interviews, providing media training, key message development, and mock sessions.

- **Trend Awareness**: Stay abreast of media trends, industry news, and journalistic shifts to anticipate opportunities and advise clients proactively.

Requirements and Qualifications

- **Education**: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field. A Master's degree is a plus.

- **Experience**: Minimum 1 years of hands-on experience in media relations, public relations, journalism, or agency settings. Proven success in securing coverage in national, regional, and trade media.

- **Skills**:

- Exceptional written and verbal communication skills, with the ability to craft persuasive pitches and adapt messaging for diverse audiences.

- Strong interpersonal and networking abilities to build rapport with media professionals.

- Proficiency in media databases and monitoring tools

- Solid understanding of digital media, including social platforms (Twitter/X, LinkedIn, Instagram), SEO basics, and content distribution.

- Experience handling both online (virtual pitches, social listening) and offline (in-person events, press junkets) communications.

- Ability to multitask, prioritize, and meet tight deadlines in a high-pressure environment.

- Crisis communications experience and the ability to remain calm during challenging situations.

- **Personal Attributes**:

- Creative thinker with a storytelling mindset.

- Detail-oriented with strong organizational skills.

- Discreet and ethical in handling confidential information.

- Enthusiastic, proactive, and team-oriented.

Preferred Qualifications

- Experience in an agency environment managing multiple clients.

- Familiarity with multimedia content creation (e.g., video pitches, infographics).

- Knowledge of analytics tools like Google Analytics, social media insights, or media measurement platforms.

- Public speaking or on-camera experience.

- Bilingual skills.

- Existing media contacts or a personal network in key industries.

What We Offer

- Competitive salary and benefits package (health insurance, retirement plans, paid time off).

- Opportunities for professional growth, including training, conferences, and certifications.

- A collaborative and supportive work culture with flexible arrangements.

- Exposure to diverse clients and high-visibility projects.

- Performance bonuses tied to media placement success.

If you are a media-savvy professional passionate about building relationships, shaping narratives, and driving results, we want to hear from you! Join Avadeti Media and be part of a team that's making waves in the communications world.

To apply, please submit your resume, cover letter, writing samples (e.g., press releases or pitches), and examples of secured media coverage to (email address or application link). We look forward to reviewing your application!

Avadeti Media is an equal opportunity employer committed to diversity and inclusion in the workplace.