Media Planning Manager

Hiring For: Media Planning Manager (Offline & Integrated Planning)

We are seeking a detail-oriented and analytical Media Planning professional with strong experience in offline planning and exposure to integrated media solutions. The ideal candidate will be client-facing, data-driven, and capable of managing end-to-end media planning and execution.

Experience Requirement

• Minimum 2+ years of relevant experience

Key Expectations:

• Minimum 2+ years of experience in Offline Media Planning
• Ability to manage client expectations with strong verbal and written communication skills
• Strong data handling and analytical capabilities to derive actionable insights
• Clear understanding of competitive and market analysis
• High level of accuracy and attention to detail
• Exposure to Digital and Integrated Media Planning

Roles and Responsibilities

• Develop and manage Integrated Media Plans across offline and digital platforms
• Execute end-to-end media planning and implementation
• Conduct competition and market analysis to support strategic recommendations
• Collaborate with internal teams and clients to ensure smooth execution of media plans
• Leverage data and research tools to generate insights and optimize media performance

Tools and Software (Working Knowledge Required)

• UMI (BARC), TGI, GWI, IRS
• Basic understanding of digital platforms such as DV360, Google Ads, Meta, and SimilarWeb

Client Interaction

• This is a client-facing role requiring strong stakeholder management skills

Preferred Experience

• Background in Advertising or Media Agencies
• Experience working with FMCG clients
• Exposure to Integrated Planning