Media Planning Manager

Job Title: Senior Media Planner & Buyer Integrated Media

Location: Marol, Andheri East, Mumbai

Experience: 48 years

Employment Type: Full-time

Job Summary

We are seeking an experienced Media Planner & Buyer to lead end-to-end media planning, buying, and execution across traditional media channels, along with on-ground activation planning and execution. The role requires strong media understanding, vendor management, and hands-on execution capabilities.

Key Responsibilities

• Plan and buy media across Television, Print, Radio, OOH, Cinema, and other offline channels
• Develop media strategies based on client briefs, target audience, budgets, and campaign goals
• Recommend optimal media mix, reach, frequency, and market selection
• Negotiate rates, placements, and value adds with media vendors and publishers
• Manage media budgets, schedules, and release orders
• Plan and execute on-ground activations including events, mall activations, roadshows, kiosks, and brand promotions
• Coordinate with activation vendors, fabricators, promoters, and local partners
• Oversee on-ground execution to ensure brand guidelines, timelines, and quality standards are met
• Track campaign performance, including GRPs, reach, frequency, and activation effectiveness
• Prepare post-campaign reports and insights
• Collaborate with client servicing, creative, and finance teams

Requirements & Skills

• 48 years of experience in offline media planning and buying within an advertising agency
• Strong working knowledge of TV, Print, Radio, OOH, Cinema , and activation formats
• Proven experience in on-ground activation planning and execution
• Strong negotiation, vendor management, and budgeting skills
• Ability to manage multiple campaigns and tight deadlines
• Proficiency in Excel and media planning tools
• Strong communication and client-handling skills

Education

• Graduate/Postgraduate in Advertising, Mass Communication, Marketing, or related field (preferred)

What We Offer

• Opportunity to work on large-scale, integrated offline campaigns
• Exposure to high-impact on-ground activations
• Growth opportunities in a full-service agency environment
• Collaborative and fast-paced work culture