Media Planning - Analyst

Join us at OGS

We are OGSOmnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions.

We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the worlds most ambitious agencies and clients.

With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the worlds most iconic brands, helping them move faster and achieve moreeverywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Let us build this, together!

Open Location: Hyderabad, Bengaluru, Chennai, Coimbatore

As Media Planning Analyst you will help plan comprehensive digital media campaigns for our clients. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective and impactful digital media plans that align with clients' goals and objectives.

Responsibilities:

Campaign Strategy & Planning-

• Understand client briefs and marketing objectives to develop tailored media plans.
• Assist senior planners in audience research, analyze industry trends, and evaluate competitive landscapes.

Channel Selection & Media Planning-

• Help identify digital channels (Display, Social, Search, Mobile) for optimal reach and ROI.
• Support senior planners in developing media plans including budget allocation, media mix, and timelines.

Execution & Optimization-

• Collaborate with internal activation & AdOps teams to take campaign live on time and create pacing schedules/flowcharts.
• Monitor campaign performance, pacing, and KPIs and execute optimization suggestions.

Reporting & Analysis-

• Prepare detailed performance reports and insights for stakeholders.
• Leverage tools like GA4, LookerStudio etc. for data-driven decisions.

Skills Required:

• Familiarity with Planning tools like GWI, Nielsen, ComScore, Pathmatics etc.
• Proficient in all MS Office tools esp. MS Excel
• Knowledge of KPI frameworks and campaign measurement strategies.

Qualifications:

• Bachelors degree in Marketing, Advertising, Communications, or related field.
• 2 to 5 years of experience in digital media planning, preferably in an agency environment.
• Strong understanding of digital marketing channels and advertising platforms
• Analytical mindset with problem-solving skills and attention to detail.