Media Planner

Job Description Media Planner

Location: Kurla, Phoenix Marketcity

Experience: Minimum 5 years in Media Planning

Role Overview:

We are seeking an experienced Media Planner to design, execute, and optimize integrated media plans that deliver measurable results. The ideal candidate will have hands-on experience across digital and traditional platforms, deep analytical skills, and the ability to align media strategies with client objectives.

Key Responsibilities:

• Develop and implement media strategies across digital, print, OOH, and broadcast channels.
• Conduct market research, audience analysis, and competitor benchmarking to inform media plans.
• Build media plans, budgets, and forecasts that align with campaign objectives.
• Negotiate with media vendors/agencies to secure cost-effective placements.
• Monitor, measure, and optimize campaign performance against KPIs.
• Collaborate with creative, digital, and client-servicing teams to ensure seamless execution.
• Stay updated with new media trends, tools, and technologies.

Key Skills:

• Strong knowledge of media platforms (digital & traditional).
• Excellent analytical and negotiation skills.
• Hands-on experience with tools such as Google Ads, Facebook Ads Manager, DV360, Nielsen, Comscore, etc.
• Ability to manage budgets and deliver ROI-driven campaigns.
• Strong communication & presentation skills.

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