Media Planner

Company Description

Alliance Advertising and Marketing is a full-spectrum media solutions agency offering end-to-end services in digital, planning, creative, buying, and implementation. With a robust in-house team, we specialize in crafting meaningful connections between brands and their audiences. At Alliance, we are driven by the transformative power of communication to achieve real business results. From strategizing to executing, we go beyond campaigns and create impactful experiences that resonate, engage, and convert for our clients.

Role Description

This is a full-time, on-site role based in Delhi, for a Manager- Mainline Media Planning . He will be responsible for designing and executing media plans, conducting media research, analyzing metrics to optimize performance, collaborating with creative and client teams, and staying updated on new media trends to ensure campaigns align with client goals. This role involves developing media strategies that achieve client objectives and executing effective multi-channel campaigns.

Qualifications

• Expertise in TV & Print Media Planning and Media Strategy
• Strong Analytical Skills and ability to evaluate campaign performance
• Excellent Communication and interpersonal skills
• Knowledge of New Media platforms and trends
• Attention to detail and proficiency in managing multiple projects
• Proven ability to collaborate within cross-functional teams
• Relevant experience in advertising or media planning is preferred
• Bachelors degree in Marketing, Advertising, Communications, or a related field