Media Planner (Integrated)

JOB SUMMARY:

A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

KEY RESPONSIBILITIES:

Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness

Scheduling the plan as per different parameters in order to achieve greater visibility

Support the team in the overall planning process and optimization

Campaign tracking, measurement, evaluation and reporting on ongoing client activities

Formulation of television reports on monthly basis

Mapping of Competitors activity and Category study

Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop

Presenting the Pre & Post Campaign Analysis in the form of a Deck

Day to day campaign updates/delivery

Work on various Pitch presentations

Evaluating the Plan on BARC and carrying out day to day data crunching for the clients

Knowledge of BARC, MAP & TGI Software's is must.

PROFILE REQUIREMENTS:

1-3 years of agency experience

Team handling experience

Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

PREFERRED SKILLS:

Research and analytical thinking skills

Excellent written and verbal communication skills

Well versed with MS Office

Software Knowledge- BARC, IRS, MAP, TGI

ABOUT HAVAS GROUP:

Havas is one of the worlds largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group integrated Vivendi in December 2017. Havas Groups mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the companys website: havasgroup.com

#MeaningfulDifference

About Havas Media

Havas Media is the main media brand of Havas Media Group and operates in 150 countries. Havas Media services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.

We believe that more meaningful media can help build more meaningful brands.

Further information can be found at or follow us on Twitter @HavasMedia