Media & Performance Head

VUI Live is a growth-focused digital marketing agency entering its next expansion phase. We are building a strong Media & Performance vertical to handle large-scale ad budgets and deliver data-driven growth for brands across industries.

We are looking for a leader who can build and run this function with ownership.

Role Overview

This is a strategic + hands-on role.

You will lead:

• Media planning
• Performance marketing strategy
• Programmatic campaigns via DSPs
• Budget allocation & optimization
• Team mentoring
• Client media presentations

You must be comfortable managing large ad spends while also being able to go inside the ad account when required.

Key Responsibilities

1 Media Strategy & Planning

• Develop full-funnel media plans (Performance + Branding)
• Allocate budgets across Meta, Google, LinkedIn, Programmatic
• Forecast CAC, ROAS & revenue outcomes
• Build quarterly and annual media roadmaps for clients

2 Programmatic & DSP Expertise (Critical Requirement)

• Execute and optimize campaigns via DSP platforms
• Audience targeting using 1P, 2P, and 3P data
• Understand bidding models (CPM, CPC, CPA, vCPM)
• Implement retargeting, contextual, and behavioral targeting
• Optimize viewability and brand safety metrics

Hands-on DSP experience is mandatory.

3 Performance Optimization

• Deep knowledge of:
• Meta Ads
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads
• Attribution modelling understanding
• Funnel-based optimization approach
• Conversion tracking & pixel implementation
• CRO inputs to creative team

4 Client Leadership

• Present media plans confidently in pitch meetings
• Handle performance review calls
• Explain metrics to CXO-level stakeholders
• Provide proactive optimization recommendations

5 Team & Process Development

• Build SOPs for campaign launch & reporting
• Mentor junior performance marketers
• Create dashboard structures
• Ensure margin discipline on media retainers

KPIs

• Client retention rate (Media Accounts)
• Performance efficiency improvements (ROAS, CAC reduction)
• Media planning accuracy vs actual results
• Growth in managed ad spend portfolio
• Contribution to new business wins

Ideal Candidate Profile

• 5+ years in performance/media agency environment
• Managed monthly budgets of 50L+ (preferred 1Cr+)
• Strong DSP & programmatic execution experience
• Experience in media planning for multi-channel campaigns
• Excellent analytical & Excel skills
• Comfortable presenting to senior clients
• Strategic thinker + operational executor

Compensation Structure

Fixed Salary + Performance-Linked Bonus