Media Monitoring Analyst – Reputation Intelligence

Company:

Questorik is an integrated consulting and learning firm working at the intersection of innovation, people, culture, organizations, and learning. As a brand under Koshalora Innovative Solutions LLP, we partner with organizations, institutions, and individuals to navigate complexity, build capability, and drive meaningful change in a rapidly evolving world of work.

Job Summary:

We are seeking a highly analytical and strategic Media Monitoring Analyst to oversee media intelligence, perception tracking, and reputational risk assessment for high-visibility leadership mandates.

This role is central to safeguarding and strengthening public perception through continuous monitoring, evaluation, and insight-driven reporting. The incumbent will track multi-platform media coverage, assess sentiment trends, identify emerging risks, and convert complex data into strategic recommendations that enhance brand positioning and credibility.

Key Responsibilities

(A) Media Intelligence & Monitoring Oversight:

• Monitor media coverage across print, digital, broadcast, and social platforms.
• Track real-time mentions, narratives, opinion shifts, and thematic trends.
• Develop structured monitoring frameworks aligned with leadership positioning goals.
• Maintain issue logs and coverage categorization systems.

Requires strong attention to detail, structured tracking processes, and understanding of media ecosystems.

(B) Sentiment Analysis & Reputation Assessment:

• Conduct qualitative and quantitative sentiment analysis.
• Assess reputational impact based on tone, reach, credibility, and influence of coverage.
• Identify perception shifts across stakeholder segments.
• Develop reputation health indicators and scoring models.

Requires analytical depth, contextual judgement, and strong interpretation capability.

(C) Strategic Risk Identification & Mitigation:

• Identify emerging reputational risks before escalation.
• Map issue trajectories and evaluate potential impact scenarios.
• Provide timely mitigation recommendations aligned with PR and leadership strategy.
• Support crisis communication through real-time intelligence updates.

Requires foresight, risk sensitivity, and advisory capability at leadership level.

(D) Data Interpretation & Insight Generation:

• Translate complex media data into actionable insights.
• Develop intelligence briefs that inform communication and positioning strategy.
• Identify narrative gaps, competitor positioning patterns, and opportunity areas.
• Conduct competitive and peer benchmarking analysis.

Requires critical thinking, pattern recognition ability, and strategic orientation.

(E) Executive-Level Reporting & Dashboarding:

• Prepare structured weekly and monthly reputation dashboards.
• Present executive-level reports highlighting risks, opportunities, and strategic recommendations.
• Develop visualization models for leadership decision-making.
• Maintain clarity, brevity, and strategic focus in reporting.

Requires strong communication clarity and ability to synthesize large data sets effectively.

(F) Crisis Monitoring & Impact Evaluation:

• Provide real-time monitoring during sensitive situations.
• Evaluate impact of statements, press releases, and public appearances.
• Support post-crisis evaluation and recovery tracking.
• Participate in crisis simulation and escalation drills.

Requires calm execution, confidentiality, and ethical judgement.

(G) Digital & Social Listening Proficiency:

• Utilize digital listening tools for social sentiment tracking.
• Monitor influencer discussions and ecosystem conversations.
• Identify issue trends and forecast emerging narrative directions.
• Track digital spillover impact of mainstream media coverage.

Requires platform literacy and trend forecasting ability.

Qualifications and Experiences:

• Bachelors / Masters degree in Public Relations, Journalism, Communications, Data Analytics, or related field.
• Minimum 5+ years of experience in media monitoring, reputation analysis, strategic communications, or intelligence reporting.
• Experience working with senior leadership, public figures, NGOs, or philanthropic organizations preferred.
• Strong understanding of media landscape, digital ecosystems, and public discourse patterns.

The ideal candidate will demonstrate:

• Proven hands-on experience with media monitoring and analytics tools.
• Strong analytical capability to convert raw data into strategic insights.
• High discretion and confidentiality while handling sensitive reputational information.
• Ability to advise communication teams based on data-backed intelligence.
• Structured thinking and executive reporting maturity.

Preferred Technical & Analytical Exposure

• Advanced data visualization tools (Power BI / Tableau).
• Predictive reputation risk modeling.
• AI-driven media tracking tools expertise.
• Issue-mapping and trend forecasting capability.
• Exposure to global media landscape and international narrative trends.
• Experience conducting crisis simulation reporting drills.