Media Intelligence - Senior Manager

Key Responsibilities

Media Data Management & Intelligence

• Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems.
• Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness.

Audience Measurement & Insights

• Analyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python).
• Deliver insights that influence programming, ad placements, and ROI decisions.

Product Analytics & Automation

• Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows reducing manual efforts and improving turnaround time by measurable margins.
• Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes.

Strategic Stakeholder Collaboration

• Partner with product, marketing, and research teams to align insights with business goals.
• Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions.

Operational Efficiency & Continuous Improvement

• Monitor, audit, and refine media data pipelines for accuracy and timeliness.
• Develop frameworks to measure performance improvements (e.g., time-to-insight, content accuracy, data validation efficiency).

Key Skills & Competencies

• Strong foundation in media analytics, audience measurement, and metadata systems
• Hands-on experience with Tableau, Power BI, SQL, R, Python , and Excel
• Familiarity with Agile product management tools (JIRA, Miro, Notion)
• Strong data storytelling and visualization skills
• Experience with automation technologies (RPA, GenAI) and workflow optimization
• Excellent problem-solving, communication, and cross-functional leadership skills

Preferred Background

• MBA in Marketing / Analytics (IIMs or equivalent)
• 36 years of experience in Media Research, Audience Analytics, or Product Intelligence
• Prior exposure to Nielsen Media, Kantar, BARC, or media-tech / SaaS ecosystems preferred
• Certifications in Agile, Product Ownership (CSPO), or Six Sigma are a plus