Media Executive

About the Job: As a Media Executive, you will be at the forefront of monitoring, analyzing, and decoding the Bengali media ecosystem to support campaign strategy and public communication. This role demands a sharp political sense, native-level command of Bengali, and the ability to track fast-paced developments across television, print, and digital media. If you are passionate about politics, possess an eye for detail, and thrive in a high-energy environment, this is an opportunity to make a meaningful impact on how narratives are shaped in West Bengal.

Job Responsibilities:

• Monitor and analyze coverage from leading Bengali TV news channels, newspapers, and online media for politically significant developments.
• Track and report on social media activity, particularly X (Twitter), Instagram and Facebook, focusing on political leaders, influencers, and party communication.
• Quickly scan and identify trending or sensitive news and flag key updates to relevant internal teams.
• Prepare daily news summaries, issue trackers, and real-time media alerts for campaign and strategy teams.
• Maintain databases of verified information sources, journalists, and political handles.
• Coordinate with internal verticals (Digital Communications, Research, and Political Strategy) to ensure timely flow of verified information.

Minimum Qualifications:

• 13 years of experience in journalism, media monitoring, political communication, or related fields.
• Bachelors or Masters degree in Journalism, Mass Communication, Political Science, or related disciplines.
• Native-level proficiency in Bengali (reading, writing, and speaking).
• Strong command of English, especially in written and spoken communication.
• Excellent analytical and multitasking abilities, with attention to accuracy and detail.
• Ability to work under pressure and deliver quick turnarounds in a dynamic political environment.

Preferred Qualifications:

• Familiarity with West Bengals political landscape, key media houses, and current affairs.
• Previous experience in newsrooms, digital monitoring, or political campaign communication.
• Proficiency in using Excel, Google Sheets, or media monitoring tools for tracking and reporting.
• Keen understanding of public sentiment, emerging narratives, and the dynamics between media and politics.
• Flexibility to manage extended work hours during campaign periods.