Media Buyer (SaaS & Finance)

Location: Remote/ On-Site(Office)

Experience: 3+ Years

Industry: SaaS / Fintech / Web Security

While many in B2B rely solely on LinkedIn, we are looking for someone who can masterfully navigate Google Search, Display, and Metas sophisticated targeting to find decision-makers in Healthcare, BFSI, and Tech. You will be responsible for the full lifecycle of paid campaignsfrom strategy and setup to deep-dive optimization and reporting.

• Platform Strategy: Lead and manage end-to-end performance campaigns primarily on Google Ads (Search, Performance Max, Display) and Meta Ads.
• Funnel Optimization: Build and maintain high-converting full-funnel strategies, focusing on Lead Generation for complex SaaS products.
• Data & Tracking: Ensure accurate tracking using GTM (Google Tag Manager), GA4, and server-side API integrations (Meta CAPI) to monitor user journeys from click to conversion.
• Creative Direction: Collaborate with the design team to produce high-performing ad creatives (static and video) that resonate with finance and tech professionals.
• Continuous Testing: Conduct relentless A/B testing on ad copy, landing pages, and audience bidding strategies to drive down CAC (Customer Acquisition Cost).
• Market Research: Analyze competitor movements in the web security and fintech space to identify untapped traffic opportunities.

• SaaS/Finance Background: Proven experience managing performance marketing for B2B SaaS or Finance/Fintech brands.
• Expert Proficiency: Deep technical knowledge of Google Ads Manager and Meta Business Suite.
• Analytics Mastery: Strong ability to interpret data via GA4, Looker Studio, or similar dashboards to make budget-shifting decisions.
• Direct Response Copywriting: Ability to write sharp, persuasive ad copy that compels high-level executives to take action.
• Technical Setup: Proficiency in setting up and troubleshooting tracking pixels and conversion events.

• Remote Autonomy: We value results over hours. Work from your preferred environment while staying integrated with our high-energy team.
• High-Stakes Projects: Manage budgets for brands in the web security and global finance space.
• Scale-First Culture: We provide the resources and freedom to test unconventional strategies that drive massive growth.

Interested candidates should send their updated CV and a brief case study of their best-performing SaaS/Finance campaign:

• Email: u@throttll.com
• Phone/WhatsApp: +91 9929152888