Martech Lead

Overview

The Martech lead is responsible to drive personalization for the overall design, selection, implementation and management of all marketing and advertising platforms used in owned & paid media (website, mobile, app, etc.)

The strategic goal for this role is to ensure that the marketing and advertising functions are fully enabled with a complete and integrated set of best-practice for owned & paid media platforms, so they can maximize the effectiveness and efficiency of their program within the full marketing technology stack

Responsibilities

Define the strategy and roadmap to drive personalization for the owned & paid channel marketing and technology platform stack used in client including CRM, tag management, performance monitoring, usability testing, decisioning engine

Lead platform selection, implementation, standards and improvement efforts, to drive agenda towards personalization for owned & paid platform working closely with stakeholders in marketing and IT

Drive adoption and deployment of these platforms across organization and agencies including awareness building, training and usage monitoring

Manage the customer experience and make that available to paid channel to make an effective omni-channel environment

Monitor and expand the data feeds to ensure personalization activation and support the analytics teams running models off this data. Ensure data is widely adopted and consumed by receiving platforms. Design and maintain a consistent taxonomy

Establish and measure operational KPIs for personalization engines and owned & paid platform

Manage vendor relations for marketing and advertising technologies and platform partners used by client. Understand vendor roadmaps and drive new initiatives with these vendors

Collaborate closely with website and app marketing and advertising teams and their external agencies

Collaborate closely with IT teams at client and external technology service providers

Suggested qualifications

5+ years in a marketing technology role in-house in a large consumer marketing team

Graduate degree in computer science (with a minor in marketing) or marketing (with a minor in computer science)

Technical experience with a broad variety of marketing, advertising and data platforms e.g., A/B testing & experimentation (VWO), customer engagement (MoEngage, WebEngage, CleverTap), marketing automation (Netcore Cloud), conversational AI (Haptik, Gupshup, Yellow.ai), CDPs & personalization (Lemnisk, CustomerLabs), CRM (Freshworks, Zoho), analytics (Mixpanel, Amplitude), tag management systems, and others

CRM, email management, and direct marketing experience, planning, measurement, and execution

Strong track record in quickly adapting and integrating new customer experience and data management vendors

Digital Product management experience

Experience managing a team of 3-5 people