Marketplace Executive

Executive- Marketplace - Job Description

Be a single point of contact for the assigned marketplace(s) and drive listings, ads management, marketing campaigns, and operations to achieve targeted sales and improve ROI.

Responsibilities

*Single-Point-of-Contact for assigned marketplace

*Implement marketing and promotional activities to increase product visibility and sales.

*Prepare sales forecasts and be responsible for achieving sales numbers.

*Ensure all listings follow brand guidelines and marketplace standards.

*Improvise or develop internal SOPs to meet marketplace compliance requirements.

*Coordinate with internal team heads to achieve success on the marketplace covering but not limited to Inventory management & inventory forecasting

*Cataloging & product listing

*Order fulfillment & return processing

*Payments and reconciliation

*Resolve any escalations and challenges with the marketplace

*Manage and optimize marketplace advertising campaigns to improve product visibility, traffic, and conversions.

*Track and analyze ad performance metrics (CTR, CPC, ROAS, ACoS, CVR etc.) and take data-driven actions for improvement.

*Plan budgets, manage keyword optimization and bid strategies, and scale campaigns based on performance.

*Set up campaigns, monitor performance, and provide timely updates and reports.

*Use marketplace analytics tools to improve product ranking, visibility, and overall sales performance.

Candidate Profile

*Bachelor's degree in Business Administration, Marketing, or a related field

*2- 5 years of experience in e-commerce or marketplace management,

*Hands-on experience in managing marketplace advertising campaigns. Hands-on experience in ads and promotions to improve sales on Amazon or Flipkart is highly preferred.

*Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) for data analysis and reporting.

*Analytical mindset with the ability to interpret data and generate actionable insights.

*Self-motivated, proactive, and able to work effectively in a team environment.