Marketplace Executive

Marketplace Executive - Job Description

Be a single point of contact for the assigned marketplace(s) and drive listings, ads management, marketing campaigns, and operations to achieve targeted sales and improve ROI.

Responsibilities

Single-Point-of-Contact for assigned marketplace

Implement marketing and promotional activities to increase product visibility and sales.

Prepare sales forecasts and be responsible for achieving sales numbers.

Ensure all listings follow brand guidelines and marketplace standards.

Improvise or develop internal SOPs to meet marketplace compliance requirements.

Coordinate with internal team heads to achieve success on the marketplace covering but not limited to Inventory management & inventory forecasting

Cataloging & product listing

Order fulfillment & return processing

Payments and reconciliation

Resolve any escalations and challenges with the marketplace

Manage and optimize marketplace advertising campaigns to improve product visibility, traffic, and conversions.

Track and analyze ad performance metrics (CTR, CPC, ROAS, ACoS, CVR etc.) and take data-driven actions for improvement.

Plan budgets, manage keyword optimization and bid strategies, and scale campaigns based on performance.

Set up campaigns, monitor performance, and provide timely updates and reports.

Use marketplace analytics tools to improve product ranking, visibility, and overall sales performance.

Candidate Profile

Bachelor's degree in Business Administration, Marketing, or a related field

2- 5 years of experience in e-commerce or marketplace management,

Hands-on experience in managing marketplace advertising campaigns. Hands-on experience in ads and promotions to improve sales on Amazon or Flipkart is highly preferred.

Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) for data analysis and reporting.

Analytical mindset with the ability to interpret data and generate actionable insights.

Self-motivated, proactive, and able to work effectively in a team environment.