Marketplace Ads Manager - Quick Commerce & E-commerce (Skincare, Cosmetics, FMCG)

Company: IFC Ventures

Location: Mumbai (On-site)

Industry: Skincare, Cosmetics, FMCG

Experience: 2-5 Years

Compensation: 6-10 LPA

About IFC Ventures

IFC Ventures builds and scales high-growth consumer brands in skincare, cosmetics, and FMCG. Our focus is creating category-leading products and scaling them aggressively across quick commerce and e-commerce marketplaces.

Our brands are expanding rapidly across Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart, supported by strong performance marketing, data-driven decision making, and deep marketplace expertise.

We are looking for a Marketplace Ads Manager who can drive growth by managing and optimizing retail media and marketplace advertising campaigns across quick commerce and major e-commerce platforms.

Role Overview

As a Marketplace Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across quick commerce and e-commerce marketplaces to drive product visibility, category ranking, and revenue growth.

This role requires strong analytical skills, hands-on experience with retail media platforms and marketplace advertising, and the ability to scale product sales through data-driven campaign optimization.

You will work closely with the growth, sales, and operations teams to align advertising strategy with inventory planning, pricing strategy, and product launches.

Key Responsibilities

• Marketplace & Quick Commerce Advertising

Plan, launch, and manage advertising campaigns across Blinkit Ads, Zepto Ads, Swiggy Instamart retail media, Amazon Ads, and Flipkart Ads.

Manage different ad formats including:

• Sponsored search ads
• Keyword bidding campaigns
• Banner and display ads
• Category visibility ads
• Product promotion campaigns

Optimize campaigns to improve:

• ROAS (Return on Ad Spend)
• ACOS / TACOS
• CTR and conversion rates
• SKU-level revenue performance

Drive top-of-search visibility and category ranking improvements for key products.

• Performance Optimization & Revenue Growth

Continuously optimize ad campaigns to maximize sales, profitability, and incremental revenue growth.

Scale high-performing SKUs by:

• Increasing keyword visibility
• Improving sponsored search performance
• Expanding campaign coverage

Identify hero SKUs and growth opportunities within product categories.

Support revenue growth through seasonal promotions, high-traffic sale events, and new product launches.

• SKU Performance & Listing Optimization

Improve product discoverability by optimizing:

• Product titles and keywords
• Search term strategy
• Product creatives and content
• Conversion triggers within listings

Work closely with the product and growth teams to improve listing performance and conversion rates.

• Data Analysis & Reporting

Analyze campaign performance using platform dashboards and SKU-level data.

Track and report key metrics such as:

• ROAS
• Revenue contribution
• ACOS / TACOS
• Conversion rates
• Category ranking and visibility

Prepare weekly and monthly performance reports with actionable insights.

• Cross-Team Collaboration

Coordinate with sales, supply chain, and operations teams to align advertising with inventory planning and avoid stock-outs.

Support new product launches with structured advertising strategies to accelerate early sales and category visibility.

Monitor competitor pricing, promotions, and advertising trends within marketplaces.

Required Skills & Experience

• 2-5 years of experience in Marketplace Advertising, E-commerce Performance Marketing, or Retail Media Advertising
• Hands-on experience managing ads on Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, or similar platforms
• Strong understanding of PPC campaigns, keyword bidding, and sponsored search advertising
• Ability to analyze data and optimize campaigns based on performance metrics
• Strong Excel / Google Sheets skills for campaign analysis and reporting
• Experience managing advertising budgets and delivering ROAS-driven growth
• Strong analytical thinking and problem-solving skills

Preferred Experience

• Experience working with D2C brands in skincare, cosmetics, beauty, or FMCG
• Familiarity with retail media platforms and marketplace algorithms
• Understanding of product ranking factors and marketplace visibility strategies
• Experience scaling high-volume SKUs or consumer product categories

Why Join IFC Ventures

• Opportunity to scale fast-growing consumer brands in skincare, cosmetics, and FMCG
• Direct ownership of revenue-driving marketplace advertising
• Exposure to quick commerce growth strategies and retail media innovation
• Work in a fast-moving environment focused on data-driven performance marketing

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