Marketo Marketing Specialist

About the Company:

Relay Human Cloud is a young & dynamic company that helps some of the top US-based companies to expand their team internationally. Relay is a truly global company having its operations in US, India, Honduras, and Mexico (We are also adding a few more countries soon). Our core focus is to enable companies to connect with the best international talent. Relay helps its clients in majorly following areas: Accounting & Finance, Administration, Operations, Space Planning, Leasing, Data Science, Data Search, Machine Learning and Artificial Intelligence etc. Relay India operates from Ahmedabad and Vadodara offices. The principals and founders of Relay Human Cloud have been focused on delivering high-quality operations in cutting-edge companies for their entire careers.

Job Summary

The Marketo Specialist is responsible for supporting the setup, execution, and ongoing management of the Marketo marketing automation platform. This role focuses on campaign execution, lead management, marketing automation workflows, and performance reporting to support corporate marketing initiatives. Working closely with marketing, sales, IT, and compliance teams, the Marketo Specialist ensures efficient, compliant, and data-driven marketing operations that improve lead engagement and marketing ROI.

Key Responsibilities

• Configure, execute, and optimize marketing campaigns, email programs, and nurture workflows in Marketo
• Manage lead lifecycle processes including scoring, segmentation, routing, and database hygiene
• Develop and maintain automated workflows, triggers, and event-based programs
• Monitor campaign performance and generate reports and dashboards to measure effectiveness
• Maintain and optimize integration between Marketo and CRM systems (e.g., Salesforce)
• Collaborate with marketing and sales teams to align lead management and follow-up processes
• Ensure compliance with data privacy regulations including GDPR and CAN-SPAM
• Troubleshoot and resolve technical issues related to Marketo campaigns and integrations
• Document processes, workflows, and marketing automation best practices
• Support training and enablement for marketing team members on Marketo usage

Qualifications

• Bachelors degree in marketing, Business, Information Technology, or a related field
• Minimum 2 years of hands-on experience with Marketo or similar marketing automation platforms
• Experience integrating marketing automation platforms with CRM systems (Salesforce preferred)
• Strong understanding of lead management, scoring, and nurturing methodologies
• Knowledge of email marketing, campaign execution, and marketing analytics
• Familiarity with data privacy and compliance requirements (GDPR, CAN-SPAM)
• Strong analytical, problem-solving, and communication skills
• Ability to manage multiple projects and work effectively in cross-functional teams

Why Join Relay Human Cloud?

Opportunities to work with global clients

Dynamic and collaborative work environment

Excellent work-life balance 5-day workweek

Comprehensive health & accident insurance

Generous paid time off and holidays

Complimentary lunches & dinners

Quarterly, Semi-Annual & Annual recognition, rewards, and giveaways

Employee development programs Communication, Soft Skills, and more

Vibrant cultural events Fun Fridays, Month-End Celebrations, Sports Tournaments, and Festival celebrations

Excellent Employee Referral Program