Marketo Developer

Role description

Responsibilities

Configuration on technical needs of Marketo tool and thirdparty integrations

Manage the Marketo integrations and API integrations with Salesforce to ensure effectively leads are processing

Help in documenting integrations and the system connected ecosystem is up to date with ongoing process enhancements

Building email and landing page templates in content builder and Velocity Scripting

Working closely with the strategy team to understand requirements and technical specifications for fast delivery

Building and testing user journeys

Creating indepth test plans to make sure allpossible scenarios are tested properly before deployment

Understanding the endtoend experience of emails and formslanding pages from creation to deployment and reporting

Being the liaison in troubleshooting a myriad of data or technical challenges

Working with vendor development teams and the business to find resolutions

Lead Coordinate with QA UAT and GoLive Activities

What Were Looking For

The ideal candidate will have experience on the development side of Marketo technical workrequired in the Marketo Database Marketing Activities Design Studio activities and other API integrations

Candidate must have handson experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem

Ability topick up on new technologies and tackle challenges quickly isa must The candidate will work with a global team

Understanding of Software Development Lifecycle SDLC

Strong SQL Skills

Willing to work in Eastern Standard Time zone Nightshift

Basic Qualifications

Minimum 35 years of experience with handson development inmarketing automation tools like Marketo and Salesforce

Marketo technical certification or equal level ofexpertise

Assist inmanaging project exports detailed data analysis andintegration API calls

Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimizedintegration performance

Identify how new features and functionality within Marketo can beleveraged internally and by clients to continuously enhance campaign performance and automated integration processes

Work with IT and other teams on how to best configure Marketo with SFDC as well as other thirdparty integrations

Ability to articulate demand generation nurturing and scoring principles to all levels ofexpertise and integrate this data seamlessly in Marketing Technology ecosystem

Ability to create execute and troubleshoot complexprograms and integrations

Able to work on Excel HTML Marketo API CSS andJavaScript

Detail oriented selfstarter who can multitask well in a fastpaced growth driven environment

Experience with resultsoriented marketing technology with proven history inoptimizing results

Ability to continuously learn and develop new skills to maintain technical currency

Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships

Excellent verbal and written communication skills

Demonstrated listening analytical organizational and time management skills

Demonstrated ability to work independently and crossfunctionally including in highpressure situations

Recommends development and configuration strategies received minimal guidance Uses subjectmatter expertise to advise others

Preferred Qualifications

Good handson experience using Marketo Engage marketing automation software buildingintegrations Webhooks Database management Landing pages munchkin tracking etc

Familiarity with marketing campaign integrations in Marketo On24 CVENT LinkedIn platform integrations

Familiarity withSAFe Agile Framework preferred

Exposure to Salesforce andor other lead generation marketing automation and CRMsoftware and systems anddevelopment

Skills

Mandatory Skills : HTML/HTML5,JavaScript,Marketo