Marketo Contractor

Area(s) of responsibility

Overview
We are looking for a Senior Marketo Developer to lead the design, development, and optimization of advanced marketing automation solutions. This role requires deep technical expertise in Marketo, hands-on API integration experience, and the ability to architect scalable workflows that align with sales and marketing processes.
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Key Responsibilities
Marketo Development & Automation
•    Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models.
•    Develop and maintain dynamic content, snippets, tokens, and program templates.
API & Integration
•    Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors.
•    Ensure seamless data flow between Marketo, Salesforce, and third-party systems.
Data Management & Architecture
•    Maintain data hygiene, enrichment, and normalization across platforms.
•    Architect scalable solutions for lead lifecycle, routing, and attribution.

Performance Optimization & Troubleshooting
•    Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors.
•    Conduct unit, integration, and regression testing for new solutions.
•    Provide technical documentation, best practices, and mentor junior developers.
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Qualifications
•    5+ years of hands-on experience with Marketo development and administration.
•    Expertise in Marketo APIs, LaunchPoint services, and integrations with CRMs (preferably Salesforce).
•    Strong skills in HTML, CSS, JavaScript, Velocity scripting, JSON, XML.
•    Proven experience building scalable, modular program templates and workflows.
•    Strong understanding of lead lifecycle management, attribution, and marketing operations best practices.
•    Marketo Certified Expert (MCE) required; additional certifications preferred.