Marketing Tech. Specialist

Cognizant

11 - 13 years

Chennai

Posted: 3/30/2025

Job Description



Job Summary

We are seeking a Marketing Tech. Specialist with 7 to 11 years of experience to join our team. The ideal candidate will have expertise in a range of marketing technologies including Responsys Boever Adobe CJI Oracle Eloqua Sprinklr Microsoft Dynamics and more. This role is hybrid with day shifts and no travel required. The candidate will contribute to our marketing efforts and drive impactful results.


Responsibilities

Engaging with Customer Engagement Business Partners (CEBPs) and PODs early and often

Supporting the Solution Owners through technical assessment and transition

Acting as a Technical SME across omnichannel and web platform technologies and their use within AZ

Obtaining JavaScript approval from Product Engineering Lead after evaluating the tickets raised by POD Teams

Providing clear guidance on what is not possible while offering alternatives

Collaborating with market teams during the omni experience design phase to ensure journeys maximize the use of the tech-stack while remaining feasible

Conduction demand intake and requirements analysis

Defining demand for new capabilities (Omni Web Reporting) via demand Project Epic in Oncology MarTech Release Trains JIRA board

Completing and communicating feasibility assessments in a clear and consistent manner

Attending meetings scheduled by PODs and other teams depending on bandwidth

Support User Acceptance Testing

Content Management System [Adobe Experience Manager]

Customer Data Platform [Tealium]

CRM [Orchestrated Customer Engagement]

Inbound Marketing and Omnichannel

Personalization [Adobe Target]

Project Management

Business Analysis

MarTech

MicroservicesAPIs

Data Warehouse

Data Integration

Vendor Integrations [Media Publishers etc.]

Elastic Search (enhancements new requirements)

Adobe Campaign

RHPAM


Certifications Required

Certified Marketing Cloud Consultant Google Analytics Certification Adobe Certified Expert

About Company

Cognizant is a global leader in technology and consulting services, helping businesses transform their operations through digital solutions. Specializing in IT services, including software development, business process outsourcing, and consulting, Cognizant supports clients across industries such as healthcare, financial services, manufacturing, and retail. With a focus on innovation, Cognizant assists organizations in modernizing their technology, improving operational efficiency, and enhancing customer experiences. Headquartered in the U.S., it is consistently ranked among the most admired companies in the world and is a member of the NASDAQ-100.

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