Marketing Team Lead

We're Hiring a Creative Marketing Lead

Strategy Copy Direction Leadership

Calicut, Kerala (On-Site)|Salary 40,000 60,000 / Month|Full-Time

About Fourth Wall

Fourth Wall is an outcome-based Digital marketing agency working with large corporate clients. We don't just deliver pretty creatives - we deliver results. Our production team is strong. Our execution is sharp. What we need now is the brain behind the brief.

If you are a strategic thinker who writes with precision, leads with confidence, and obsesses over whether the work actually performs - this role was built for you.

The Role

As Creative Lead, you will be the bridge between client goals and design execution. You will own the creative strategy end-to-end - from decoding a client's business problem to writing the copy, briefing the team, reviewing outputs, and fixing what isn't working. You are not a manager who delegates. You are a captain who plays.

What You Will Do

Strategy & Project Leadership

• Lead end-to-end creative strategy for all client accounts
• Translate vague client briefs ("we need more leads") into precise, actionable creative plans
• Write detailed Creative Briefs for every project defining the hook, visual direction, and copy before a single pixel is touched
• Build and own the content calendar across accounts

Marketing Content & Copywriting

• Write high-converting marketing copy ads, landing pages, social content, emailers, and scripts
• Ensure every piece of content carries a clear message, strong hook, and a compelling call to action
• Maintain brand voice and "authentic storytelling" standards across all client work

Team Leadership & Quality Control

• Lead and mentor the design and content team set direction, unblock execution, raise standards
• Review every deliverable before it reaches the client: spelling, grammar, strategy, and brand alignment
• Ensure the design team always knows what to make and why zero guessing

Client Communication

• Act as the senior point of contact for key corporate clients
• Lead presentations, handle feedback, and set expectations on timelines and deliverables
• Carry yourself with confidence in a boardroom with a CEO, a CMO, or a startup founder

Performance & Troubleshooting

• Monitor campaign performance and diagnose what isn't working (headline? visual? offer? targeting?)
• Propose and implement creative fixes pivot strategy, rewrite the hook, sharpen the message
• Bring analytical thinking to creative decisions: data informs, but instinct leads

What We Are Looking For

• 3+ years of experience in digital marketing, content strategy, or creative direction
• Excellent written and spoken English you communicate with precision and authority
• Proven copywriting ability: ads, social, email, web, scripts
• Strong grasp of performance marketing: what makes an ad work and how to fix one that doesn't
• Experience leading or mentoring a creative or content team
• Ability to manage multiple client accounts without dropping the ball
• Calicut-based or willing to relocate this is an on-site role

You Are a Great Fit If...

• You have an opinion on why that billboard you drove past today isn't working
• You can switch from writing ad copy to presenting strategy to a CFO in the same afternoon
• You believe design draws attention, but words close the deal
• You are done with agencies that only care about aesthetics and not outcomes
• You want to build a serious body of corporate work from Kerala

How to Apply

We don't want a generic cover letter. We want proof you think the right way.

Send your CV + your answer to this one question:

"Pick a local brand with terrible marketing. In 3 sentences, tell us what is wrong with their strategy and how you would fix the message."

Send your application to: admin@breakthefourth.com

Subject line: Creative Lead Application [Your Name]