Marketing Strategy Manager – Growth & Performance (D2C)

We are hiring a Marketing Strategy Manager Growth & Performance for our D2C brand to own revenue-driven growth marketing.

This role sits at the intersection of strategy, performance marketing, and business growth.

You will be responsible for planning what to market, when to market, and how to scale revenue, not just running ads.

Key Responsibilities :

• Own monthly & quarterly revenue targets
• Plan and manage the monthly marketing calendar
• Design seasonal & sale campaigns (Christmas, festive sales, launches)
• Lead performance marketing (Meta & Google)
• Decide budget allocation, offers, and scaling strategy
• Improve conversion rate, AOV, and repeat purchases
• Own CRM & retargeting (Email, WhatsApp, SMS)
• Track and report ROAS, CAC, LTV, revenue

Must-Have Skills

58 years in D2C / e-commerce growth marketing

Strong hands-on experience with Meta & Google Ads

Proven experience driving revenue growth

Experience owning campaign calendars & seasonal sales

Strong understanding of D2C funnels & metrics