Marketing Specialist/Mgr 3
Adobe
2 - 5 years
Bengaluru
Posted: 26/07/2025
Job Description
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Campaign set-up and execution
Paid Social (LinkedIn, Meta)
Build and launch campaigns across APAC and EMEA
Apply audience targeting, pacing logic, and geo-duplication
Monitor media metrics such as VTR, CTR, CPL, engagement; deliver weekly and fortnightly reports for optimisation
Paid Search & Display (Google ads, Demandbase, ZoomInfo)
Keyword planning and volume pulls
Build campaigns in Google Ads with keyword/ad group/bid strategy setup
Conduct regular QA on ad relevance and keyword mapping
Maintain weekly performance dashboards (Excel) and report on CTR, CPC, conversion and top landing pages
Influ2 & Digital-Out-Of-Home (DOOH via caasie.co)
Setup campaigns in self-serve platforms like Influ2 and caasie.co
Coordinate asset delivery and campaign timelines
Ensure all campaigns are tagged and tracked as per guideline
Reporting and Insights
Track and report on spend and budget pacing in partnership with media leads
Build reports and performance narratives for internal reviews
Extract actionable insights to support optimisation and campaign decisions
Operations and Admin
Support in creating Workfront Planning views to document active digital programs, tactics, and activities
Managing deliverable tracker for publishers across channels
Vendor management
What's Required to Succeed
Pro-activeness, drive, and intellectual curiosity
Strong critical thinking and problem-solving skills, with the ability to thrive in an agile and fast-paced environment
Minimum 4 years’ experience in digital marketing, with a focus on paid media - preferably in an agency environment
Proficiency in data analysis and reporting tools, such as Microsoft PowerBI, Adobe Analytics, Microsoft Excel, and other relevant platforms
Proficient English, both written and spoken
Excellent interpersonal skills with the ability to communicate at all levels
Well-organised, able to prioritise tasks and handle time optimally
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
About Company
Adobe is a multinational software company best known for creative tools like Photoshop, Illustrator, and Acrobat. Its products are used in digital media creation, document management, and e-signatures. Adobe has also expanded into cloud-based services, providing solutions for marketing, analytics, and design.
Services you might be interested in
File Your ITR Now
Don’t wait for the deadline to stress you out!
Smart, fast, and reliable ITR filing for 2024-25. Submit your details today.