Job Description: Digital Marketing Specialist AquaCentric Therapy

Key Responsibilities

1. Performance Marketing & Lead Generation

Plan, execute, and optimize Facebook, Instagram, Google Search & Display campaigns for multiple centers.
Maintain daily, weekly & monthly dashboards to track CPL, CPQL, conversion %, and ROI.
Drive landing page optimization and ensure high-quality lead flows to the sales/CC teams.
Monitor spends, allocate budgets across campaigns, and improve efficiency by 1020% monthly.

2. Social Media Strategy & Content Management

Build and own the content calendar across Instagram, Facebook, LinkedIn & YouTube .
Work with physiotherapists, trainers, and operations team to create reels, carousels, patient stories, and therapy explainers.
Ensure storytelling aligns with AquaCentrics premium, science-backed, hospitality-driven brand tone.
Coordinate with creators, editors, and photographers for timely content production.

3. Website, SEO & ORM

Manage website updates, blogs, service pages, and location pages.
Improve organic ranking for keywords related to aqua therapy, orthopedic rehab, sports rehab, etc.
Track and respond to Google reviews; analyse sentiment; highlight critical service improvements.

Key Skills & Competencies

Strong command over Meta Ads Manager, Google Ads, Analytics, Tag Manager .
Excellent grasp of content trends, medical storytelling, and creation of performance creatives .
Good understanding of consumer behaviour in healthcare and wellness.
Ability to work cross-functionally with physiotherapists, ops, sales, and design teams.
Comfort with fast-paced, execution-first environments.
Strong communication, project management, and ownership mindset.

Marketing Specialist/ Manager