Marketing Specialist/ Manager
AquaCentric
5 - 10 years
Mumbai
Posted: 10/12/2025
Getting a referral is 5x more effective than applying directly
Job Description
Job Description: Digital Marketing Specialist AquaCentric Therapy
Key Responsibilities
1. Performance Marketing & Lead Generation
- Plan, execute, and optimize Facebook, Instagram, Google Search & Display campaigns for multiple centers.
- Maintain daily, weekly & monthly dashboards to track CPL, CPQL, conversion %, and ROI.
- Drive landing page optimization and ensure high-quality lead flows to the sales/CC teams.
- Monitor spends, allocate budgets across campaigns, and improve efficiency by 1020% monthly.
2. Social Media Strategy & Content Management
- Build and own the content calendar across Instagram, Facebook, LinkedIn & YouTube .
- Work with physiotherapists, trainers, and operations team to create reels, carousels, patient stories, and therapy explainers.
- Ensure storytelling aligns with AquaCentrics premium, science-backed, hospitality-driven brand tone.
- Coordinate with creators, editors, and photographers for timely content production.
3. Website, SEO & ORM
- Manage website updates, blogs, service pages, and location pages.
- Improve organic ranking for keywords related to aqua therapy, orthopedic rehab, sports rehab, etc.
- Track and respond to Google reviews; analyse sentiment; highlight critical service improvements.
Key Skills & Competencies
- Strong command over Meta Ads Manager, Google Ads, Analytics, Tag Manager .
- Excellent grasp of content trends, medical storytelling, and creation of performance creatives .
- Good understanding of consumer behaviour in healthcare and wellness.
- Ability to work cross-functionally with physiotherapists, ops, sales, and design teams.
- Comfort with fast-paced, execution-first environments.
- Strong communication, project management, and ownership mindset.
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