Marketing Specialist

About the Company

Were looking for a strategic and creative Marketing Specialist to help us reach and engage key advertisers, publishers, and agencies in the AdTech ecosystem.

About the Role

In this role, youll be responsible for identifying high-value target accounts, understanding their business needs, and designing personalized marketing initiatives across LinkedIn, email, social media, and industry events.

Responsibilities

• Account Identification & Research
• Identify and segment high-potential advertisers, publishers, and partners based on business goals and market fit.
• Research target companies to understand their ad strategies, audience focus, and monetization challenges.
• Build detailed profiles and engagement strategies for each priority account.

• Multi-Channel Campaigns
• Plan and execute outreach campaigns tailored to specific accounts through LinkedIn, personalized emails, and targeted social media engagement.
• Create and adapt marketing content including case studies, landing pages, and creative posts that address the unique needs of each audience segment.
• Partner with the sales team to align on messaging, timing, and follow-up actions for account outreach.

• Event Marketing & Engagement
• Plan and coordinate virtual and in-person events, webinars, or roundtables aimed at attracting and engaging decision-makers from target accounts.
• Support participation in industry conferences, trade shows, and networking events to generate leads and strengthen relationships.
• Collaborate with design and content teams to create pre-event promotions, on-ground materials, and post-event engagement plans.

• Social Media & Brand Presence
• Engage with target audiences through LinkedIn, Facebook and other social platforms by sharing thought leadership content and participating in relevant conversations.
• Work with the social media team to highlight success stories, product updates, and event moments that appeal to key prospects.
• Monitor engagement trends and optimize messaging for higher visibility among targeted profiles.

• Reporting & Optimization
• Track campaign performance, event impact, and engagement outcomes for targeted accounts.
• Analyze insights and feedback to refine outreach and content strategies.
• Present recommendations for strengthening account relationships and driving higher conversions.

Qualifications

• Bachelors degree in Marketing, Communications, or related field.
• 24 years of experience in B2B or AdTech marketing/sales.
• Strong understanding of LinkedIn marketing, email campaigns, event marketing, and social media engagement.
• Excellent research, storytelling, and communication skills.
• Ability to translate account insights into actionable marketing strategies.
• Organized, collaborative, and proactive approach to project execution.

Required Skills

• Strategic thinking and creativity.
• Strong communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.

Preferred Skills

• Experience in the AdTech industry.
• Familiarity with analytics and reporting tools.

Pay range and compensation package

Competitive salary based on experience and qualifications.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices and encourage applications from all qualified individuals.