Marketing Specialist

ZEISS in India

ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.

ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace. 

Further information at ZEISS India.

Role Summary:

The Marketing Specialist is a on-site role that combines marketing execution (90%) with administrative support (10%). This position is pivotal in driving marketing initiatives, managing leads, coordinating events, and ensuring smooth operations across marketing and administrative functions. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced, collaborative environment.

Key Responsibilities

Marketing Responsibilities (90%)

• Manage website leads, email inbox leads, and Salesforce marketing queue leads, ensuring timely qualification and follow-up.
• Oversee lead qualification processes to ensure alignment with sales and marketing goals.
• Administer the DCC portal and ensure accurate and efficient data management.
• Coordinate marketing operations, including logistics for events, marketing collateral management, printing, and catalog management.
• Drive marketing efforts for ZEISS Academy India, including planning and execution of campaigns.
• Plan, organize, and manage webinars, customer events, and tradeshows for service and application teams.
• Provide event management support for customer-facing events and internal tradeshows.
• Handle vendor management for services required for marketing activities, including raising purchase requisitions (PRs) and submitting documents for payment processing.

Administrative Responsibilities (10%)

• Act as the Single Point of Contact (SPOC) for the Central Admin Team.
• Manage and maintain business partner documents and NDA documentation.
• Coordinate IQS Division festival celebrations and related activities.
• Until a new colleague joins, handle and train the successor on:
  • Cab bookings, hotel bookings, and conference room scheduling for management.
  • Acting as a liaison and coordinating on behalf of management.

Technical Skills:

• Proficiency in CRM tools like Salesforce for lead management and reporting.
• Strong understanding of digital marketing tools and platforms (e.g., webinar tools, email marketing tools).
• Event planning and coordination expertise, including vendor management and logistics.
• Basic knowledge of procurement processes (e.g., PR raising, payment documentation).

Soft Skills:

• Exceptional organizational and multitasking abilities.
• Strong communication and interpersonal skills for vendor and stakeholder coordination.
• Detail-oriented mindset with a focus on accuracy and efficiency.
• Ability to work independently and collaboratively in a team environment.

Preferred Experience & Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• 5 to 6 years of experience in marketing operations, event coordination, or a similar role.
• Experience in B2B industrial or manufacturing domains is preferred.
• Familiarity with marketing automation tools and CRM systems (e.g., Salesforce).

Your ZEISS Recruiting Team: