Marketing Services Manager-Corporate Communication

Job Requirements

Job Description: Marketing Services Manager - Corporate Communication at Titan

Location: Bengaluru, Karnataka, India

Overview:

Titan is a leading consumer goods company that specializes in the design, manufacturing, and marketing of lifestyle products. We are looking for a highly skilled and experienced Marketing Services Manager to join our Corporate Communication team. This role will be responsible for managing and executing marketing services initiatives to support the company's overall communication strategy.

Job Details:

To develop PR strategy and plan aligned to the business vison, mission & strategy of the firm, identify and execute opportunities as per the plan to maintain a positive public image for the company.

Key Responsibilities:

Marketing Services - Planning:

• Gather the inputs for the development of the PR strategy and plan through interactions with Senior Management Team, vision & mission, strategic intent and business requirements.
• Analyse the gathered inputs to develop the pillars for PR.
• Brief the identified PR vendors on the PR brief vendor to develop the detailed PR plan aligned to the focus pillars for the year.
• Collaborate with the various media houses to develop / create PR opportunities in line with the PR strategy.

Marketing Services - PR plan execution:

• Coordinate with the vendor, and appropriate business stakeholders in the execution / programme management of the plan as per the schedule.
• Monitor the effectiveness of the PR activity & gather feedback regarding the same for appropriate action planning.

Marketing Services - Vendor management:

• Identify the various vendors to partner with the firm based on their offerings, expertise, alignment to the requirements, etc.
• Manage the relationship with the vendor on an ongoing basis to ensure that the plan is executed as per the statement of work.

Work Experience

Education: Graduation in Journalism / English Literature (Minimum) Preferably Post Graduation

Relevant Experience: 8-10 years

Knowledge: Knowledge of media houses