Marketing Practice Lead

Role Overview

We are looking for a Marketing Practice Lead to build, scale, and lead our marketing services practice. This role requires a strong blend of marketing strategy, consulting, customer engagement, and business growth. The leader will work closely with sales, delivery, and customers to define go-to-market strategies, build differentiated offerings, and drive measurable business outcomes.

Key Responsibilities

Practice & Offering Leadership

• - Define and evolve marketing service offerings across digital marketing, martech platforms, and customer engagement.
• - Build solution frameworks, value propositions, and reusable assets.
• - Own the practice roadmap, capability development, and differentiation

Customer & Market Engagement

• - Act as a trusted advisor to CMOs and Marketing Leaders - Lead discovery workshops and marketing transformation discussions.
• - Translate business goals into scalable marketing solutions.
• - Support large deal pursuits and strategic accounts

Go-To-Market & Growth

• - Partner with sales to drive pipeline through GTM initiatives.
• - Support account expansion, cross-sell, and upsell opportunities.
• - Participate in proposal development, solutioning, and pricing strategy

Team & Capability Building

• - Build and mentor a high-performing marketing consulting team.
• - Collaborate with delivery, pre-sales, and alliances teams - Drive best practices, governance, and quality standards

Thought Leadership

• - Represent the company in client forums, webinars, and events.
• - Contribute to whitepapers, POVs, and industry insights.
• - Stay ahead of marketing technology and industry trends
• Required Skills & Experience
• - 1218+ years of experience in marketing, digital, or martech consulting.
• - Strong experience working with enterprise customers.
• - Proven ability to engage with CXO / CMO-level stakeholders.
• - Experience in IT services or consulting organizations.
• - Strong understanding of marketing technology ecosystems.
• - Experience building or scaling a practice is highly preferred

Key Competencies

• - Consultative mindset.
• - Strong communication and storytelling.
• - Business and commercial acumen.
• - Leadership and influence without authority.
• - Strategic thinking with execution orientation

What Success Looks Like

• - Scaled and differentiated marketing practice.
• - Strong customer advocacy and reference ability.
• - Improved win rates and pipeline contribution.
• - High-performing, motivated practice team