Marketing Planning Manager - Vaccines

Abbott

5 - 10 years

Mumbai

Posted: 06/12/2025

Getting a referral is 5x more effective than applying directly

Job Description

JOB DESCRIPTION:

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES

Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for Abbott
Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
Formulation and execution of customer centric and insight driven marketing strategy:
- Deliver innovative promotional mix on differentiated platform to enhance customer experience -
- Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force
Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio
Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio
Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio
Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.
Develop and ensure implementation Brand Plans post approval from all key stakeholders
Drive global, regional interaction and other cross functional teams where applicable
Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments

Education Qualification:

Science graduate , MBA Marketing from Good Institute in General Management

Experience:

4-6 years’ experience in Brand Management
Experience of successful product launch/s with differentiation
Activation experience using differentiated promotional channels
Patient acquisition programs experience if any
Preferably from Top 20 Co’s in the IPM or MNC

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Company

Abbott is a global healthcare company developing medical devices, diagnostic tools, nutritional products, and medicines. It focuses on improving health outcomes across areas like heart disease, diabetes, and infectious diseases, with a strong emphasis on research and innovation.