Marketing Planning Manager - General Medicine

MAIN PURPOSE OF ROLE

As a marketer, demonstrates excellent knowledge and practice in sales & marketing, and fully exploits the full market potential of Abbott EPD products

To manage and market the BU’s product range (including relevant therapy areas) through the developing, planning, implementing, measuring and being accountable for brand plans which optimize profitability, market share and revenue growth in the short and long term.

Develops marketing strategies, plans, and tactics together with all other necessary elements and effectively communicates these to the sales teams in order to ensure proper implementation thereof to our customers.

MAIN RESPONSIBILITIES

•Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

•Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

•Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

•Identify product/service changes to meet customer needs.

•Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

•Prepare sales forecasts and budgets.

•Monitor sales volume, revenues and costs against forecasts.

•Adapt plans to improve the sales performance of the product/service.

•Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.