Marketing Optimization Specialist

FRANKLIN TEMPLETON

2 - 5 years

Hyderabad

Posted: 12/17/2024

Job Description

What is the Marketing Optimization group responsible for?

  • This team is responsible for ensuring completion of all assigned tasks in a timely manner, as well as ensuring maintenance of quality, accuracy, compliance, and timeliness of those respective tasks/materials.

  • Marketing Optimization team is the owner of a production request as it moves through the content production area, responsible for coordinating on-time delivery and ensuring that the requirements are properly defined and implemented. The Specialist communicates with global cross-functional teams to coordinate the end-to-end workflow related to content production; manages job stakeholder expectations and communications; and maintains a high level of service to various internal clients and production partners.  May be involved with both automated and manual production processes#ASSOCIATE

What are the ongoing responsibilities of a Marketing Optimization Specialist?

  • Supports a global service model that addresses the spectrum of product content requests from creating new marketing materials to updating existing marketing materials and customizing content for various business needs

  • Leads and participates in various department projects, identifies project objective, resources and barriers, and implements project strategies; ensures successful and timely completion

  • Manages the monthly and quarterly update production cycles to ensure our product content is presented to the market with updated and accurate data and messaging

  • Accountable for maintaining and continuously improving marketing materials ensuring the content contained within is accurate, timely, well-presented, and conveys a compelling story

  • Serves as a product content subject matter expert for all areas of the company

  • Ensures that all assigned materials have the proper compliance and regulatory requirements in place

  • Establish advanced knowledge of various asset classes and product vehicles offered by the firm

  • Completes ad-hoc or special projects as necessary. Coordinate projects, production schedules, etc.

  • Provides ongoing support to the department as needed

  • Executes projects to enhance department efficiency as needed

  • Responsible for fully implementing change requests to existing components, as well as new builds; serving as the overall Project Manager for each request they are assigned

  • Coordinates with global partners to deliver each request

  • Manages multiple jobs at any given time ensuring on schedule delivery of given output

  • Proofs and QA assembled content to ensure requirements have been implemented and deliver finished goods into content repository

  • Models expected behaviors, best practices and share knowledge

What ideal qualifications, skills and experience would help someone to be successful?

  • Fluent English

  • A high degree of organizational maturity, a talent for working collaboratively in a matrix-responsibility environment, and excellent time management and prioritization skills

  • Demonstrated ability to manage and deliver upon numerous projects on multiple platforms in a high volume, deadline driven environment

  • Strong attention to detail and thoroughness in communicating requirements, documenting discussions and outcomes, and proofing work 

  • Project management experience working in content production

Work Shift Timings - 2:00 PM – 11:00 PM IST

About Company

Franklin Templeton is a global investment management organization that provides mutual funds, retirement plans, and investment advisory services. The company is dedicated to delivering comprehensive financial solutions to individual and institutional investors with an emphasis on long-term growth and innovation.

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