Marketing Operations Specialist

What Youll Do:

- Manage and optimize data orchestration across systems like Marketo, Salesforce, and Openprise.

- Maintain database health through processes such as enrichment, normalization, hygiene checks, and persona segmentation etc.

- Enhance and scale automation workflows using Openprise to meet evolving business needs.

- Troubleshoot data flow issues within the martech stack and collaborate with cross-functional teams on resolutions.

- Configuring new business processes and optimising workflows and automations using Openprise.

- Leverage AI and LLM tools (Gemini, Copilot) to drive efficiency and rearchitect existing workflows.

- Monitor and validate lead flow into Salesforce, ensuring smooth routing and accurate campaign attribution.

- Conduct regular audits to identify discrepancies, optimise processes, and maintain overall data integrity.

What Were Looking For:

- Bachelor's degree in Marketing, Computer Science, Business Administration, or a related field.

- Experience working with Salesforce or similar CRM tools.

- Familiarity with Openprise or other data orchestration/automation platforms is a strong plus.

- A data-driven mindset with a passion for workflow optimisation and operational excellence.

- Exceptional attention to detail and the ability to manage multiple priorities effectively.

- Proven ability to identify and drive process improvements.

NOTE: Looking for someone with Salesforce experience who can learn AI tools and help optimise our workflows & the candidate should be able to work in a fast-paced environment, adaptable to changing business needs and willing to learn AI tools (Gemini, Copilot)