Marketing Operations Specialist (HubSpot + Salesforce) (Internal + Client-Facing Services)

Marketing Operations Specialist (HubSpot + Salesforce) (Internal + Client-Facing Services)

Full-Time | India with U.S. overlap hours | Immediate Joiner (Preferred) | Chennai

About the Role

Leverage CXOs service offerings, ICP, and demand generation priorities to build and run scalable marketing operations across HubSpot and Salesforce (primary), while supporting marketing workflows across tools as needed. Work closely with BD, content, SEO/SEM, and leadership to operationalize campaigns, improve lead lifecycle management, and ensure clean measurement and reporting. Support CXO client needs by deliveringMarkOpsimplementations, campaign operations, and reporting as part of CXOs marketing operations services.

What the Marketing Operations Specialist will do

• Own day-to-day marketing operations for CXOs internaldemand genengine: lead capture, routing, lifecycle stages, segmentation, and automation.
• Administer andoptimizeHubSpot (primary) and support Salesforce alignment as needed (lead flow, fields/properties, sync rules, and pipeline attribution).
• Build and manage campaigns end-to-end operationally: landing pages, forms, email builds, lists, workflows, nurture sequences, and campaign tracking.
• Implement and govern measurement standards: UTMs, naming conventions, source tracking, campaign taxonomy, anddocumentationso reporting is consistent and scalable.
• Maintain database health: deduping, normalization,requiredfields, suppression lists, consent management, and deliverability best practices.
• Support paid campaign operations (PPC enablement): conversion tracking, pixel/tag management, landing page alignment, audience/list uploads, and performance reporting (hands-on PPC optimization if experienced).
• Build dashboards and recurring reporting (weekly/monthly) on lead volume, conversion rates, CPL/CPA where applicable, and funnel performance by channel and campaign.
• Collaborate with BD and leadership to define and refine lead scoring, MQL/SQL definitions, SLAs, and follow-up workflows.
• Support client-facingMarkOpsengagements (as needed): HubSpot/Salesforce setup, lifecycle design, campaign ops execution, reporting dashboards, and process documentation/training.
• Operate acrossadditionaltools whenrequired(email, paid, analytics, CRM, data enrichment), keeping CXOs operations tool-agnostic whileremainingstrong in HubSpot/Salesforce.

What success looks like (KPIs)

• Campaigns launched on schedule with clean tracking: 100% adherence to naming + UTM standards for all outbound campaigns.
• Improved funnel reliability: measurable conversion tracking from form fill MQL/SQL/handoff with consistent lifecycle definitions.
• Database qualitymaintained: low duplicate rate, highrequired-fieldcompletion, and improved email deliverability over time.
• Reporting cadenceestablished: weekly performance dashboards delivered consistently with actionable insights.
• Increase marketing-sourced lead volume and improve lead-to-meeting conversion through better segmentation, nurture, scoring, and routing.
• Reduce leakage: faster lead response workflows enabled through clean routing and automated follow-ups.
• Paid enablement maturity: conversion tracking isaccurate,landing pages align to intent, and CPL/CPA reporting is reliable (optimization support as scope allows).
• Client delivery success:MarkOpsdeliverables shipped (setups, workflows, dashboards, training) with strong stakeholder satisfaction and measurable improvements.

Whatwerelooking for

• 3 to 6+ years of experience in Marketing Operations, Demand Gen Operations, orRevOpssupport roles (B2B services, consulting, agency, SaaS preferred).
• Strong hands-on experience with HubSpot; Salesforce familiarity for CRM alignment, lead flow, and reporting is highly preferred.
• Proven ability to build and manage operational components of campaigns (forms, landing pages, emails, workflows, lists, segmentation).
• Strong understanding of marketing measurement: UTMs, attribution basics, funnel metrics, and dashboarding.
• Comfort supporting paid campaign operations (tracking, landing pages, audiences, reporting); hands-on PPC experience is a plus.
• High attention to detail, documentation discipline, and comfortoperatingstructured processes.
• Ability to collaborate across BD, content, and leadership and translate goals into operational workflows.
• Comfort supporting client-facing work: professional communication, deliverables, and training/documentation.

Toolsyoulluse

• HubSpot (CRM, Marketing Hub, workflows, campaigns, landing pages)
• Salesforce (lead/opportunity alignment; sync governance as applicable)
• Google Analytics (GA4), Google Tag Manager (preferred)
• Ads platforms for operational support (Google Ads, LinkedIn Ads as applicable)
• Optional: Looker Studio (dashboards/reporting), enrichment tools (ZoomInfo), Sales Navigator

How to apply

• Please message us with your LinkedIn profile to sahithya.s@gantecusa.com and a brief note summarizing your experience with marketing operations, deliveringMarkOpsimplementations, and the tools listed above.