Marketing Officer BTL & Ground-Level Activities-Chennai

Job description

Job Title: Marketing Officer BTL & Ground-Level Activities

Location: Chennai

Industry: FMCG

Job Summary

We are looking for a field-oriented Marketing Officer to execute Below-The-Line (BTL) and ground-level marketing activities to drive brand visibility, product awareness, and sales in assigned markets across Chennai for FMCG Co.

Key Responsibilities

• Plan and execute BTL marketing activities such as product sampling, in-store promotions, roadshows, canopy promotions, and van campaigns.
• Coordinate and supervise promoters, merchandising staff, and agency partners at the ground level.
• Ensure effective in-store branding including POSM visibility, displays, and planogram compliance.
• Work closely with sales teams to support secondary sales and retailer activation.
• Identify high-potential outlets and markets for promotional activities.
• Monitor daily execution and ensure quality and brand compliance.
• Collect market feedback, consumer insights, and competitor activity reports.
• Track promotion effectiveness and submit activity-wise reports and photos.
• Manage BTL budgets and ensure cost-effective execution.

Desired Candidate Profile

• Graduate in Marketing, Business Administration, or any related discipline.
• 25 years of experience in BTL marketing / field marketing in an FMCG company.
• Hands-on experience in ground activations, retail marketing, and consumer promotions.
• Strong coordination, execution, and people-management skills.
• Willingness to travel extensively within Chennai and nearby markets.
• Good communication skills in Tamil & English .

Key Skills

• BTL Marketing & Activation
• Ground-Level Execution
• Retail & Trade Marketing
• Promoter & Agency Management
• Brand Visibility & POSM
• Market Research & Reporting

Compensation & Benefits

• CTC: Maximum gross up to 5 LPA
• Travel allowance and statutory benefits