Marketing Officer

Location: Bangalore

Job type: Full-time

Company: Rubanbridge Pvt Ltd (

About 1Bridge:

1Bridge (RubanBridge Pvt. Ltd.) is a fast-growing rural supply chain enterprise with operations across southern India. Our mission is to build inclusive rural innovation ecosystems by integrating supply chain efficiency, clean energy access, entrepreneurship development, and livelihood creation. We simplify last-mile connectivity in underserved regions through technology-driven operations, enabling seamless access to essential goods, services, and climate-smart solutions for rural communities.

Key Responsibilities (KRAs):

Marketing Goals:

Implement awareness, enquiry, and lead-generation goals through a strategic mix of digital and phygital marketing across assigned villages.

Manage companys social media account by posting engaging stories

Deliver the sales-conversion goals by integrating both on-ground campaigns and digital engagement initiatives.

Social Media Marketing:

Plan and implement Meta-based social-media strategies to drive awareness, lead generation, and adoption of clean-energy products.

Leverage WhatsApp Business for product promotion and WhatsApp Pay for seamless customer transactions.

Execute innovative content and product-demonstration campaigns, including influencer marketing and community storytelling.

Field Marketing / Outreach:

Coordinate on-ground product demonstrations in collaboration with active entrepreneurs.

Plan and oversee village-level outreach campaigns ensuring alignment with project communication goals.

Key Performance Indicators (KPIs)

% achievement of planned digital and phygital outreach activities.

% of household reach target achieved through both channels.

% of SKU sales / distribution target achieved through digital and phygital marketing efforts.

Skills & Qualifications

Masters in Marketing with Digital Marketing specialization

Experience: Freshers to experienced

Knowledge in WhatsApp Marketing, Meta Business Suite, and campaign performance tracking.

Entrepreneurial mindset

Kannada fluency will be added advantage

Compensation Structure:

Fixed salary: Up to 3.5 LPA (slightly negotiable for right match)

Variable: Achievement based incentives