Marketing Manager

Job Title: Park Marketing Manager

Location: Wonderla Amusement Park, Bengaluru

Department: Marketing

Reports To: Head of Marketing & Growth / Park Head Bengaluru

Type: Full-Time

About Wonderla

At Wonderla Holidays Ltd, we dont just build amusement parkswe create MindBlowing escapes. With 5 world-class amusement parks and 2 premium resorts under our belt, Wonderla is Indias favorite destination for thrill, fun, and family bonding. Our rides, water attractions, immersive events, and stays bring joy to over 3 million guests annually. Behind every scream of joy and every unforgettable memory is a team that believes in creating "India's happiest places."

With over 25 years of bringing joy to life, Wonderla has mastered the art of crafting unforgettable moments. Guided by a deep understanding of what our guests love, weve become a trusted name as an entertainment destination. Proudly listed on the NSE and BSE, we continue to focus on what matters mosthappy guests, operational excellence, and doing business the right way.

And now, were looking for a Park Marketing Manager who can help us shape these experiences into powerful campaignsbuilt on insight, storytelling, and a whole lot of excitement. If youre ready to turn park visits into brand love and moments into movements, wed love to have you on board.

Role Overview

The Marketing Manager This isnt just a marketing roleits your chance to put park on the map and in the hearts of millions. From crafting hyper-local strategies and driving digital performance to building buzz in the community and bringing on-ground activations to life, youll be at the center of it all. If you thrive on turning big ideas into packed parks, this ones for you.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.
• Plan integrated campaigns for season launches, festivals, new attractions, and special events.
• Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis.

Digital & Performance Marketing

• Coordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness.
• Monitor website traffic, conversion rates, and online booking performance.
• Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence

Offline & BTL Marketing

• Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations
• Ideate and Execute offline activation campaigns at both primary catchment market and secondary catchment markets to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM)
• Build partnerships with local businesses, RWAs, malls, and tourism stakeholders
• Organize promotional events, roadshows, and influencer visits to amplify reach in Bengaluru & Rest of Karnataka markets.
• Associate with relevant regional events to build awareness and affinity

Content & Communication

• Partner with the design team for creation of park-level creatives, videos, and branded content
• Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone
• Liaise with the PR team for press releases, media visits, and crisis communication.
• Ensure compliance with brand guidelines & maintain a consistent brand voice.
• Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required

Budget & Reporting

• Manage the parks marketing budget effectively, optimizing ROI on every activity
• Track KPIs: footfall, revenue growth, NPS, engagement, lead generation, and campaign performance
• Prepare monthly and quarterly reports for internal reviews

Requirements

Education & Experience:

• Total 59 years of experience in marketing in consumer-facing brands with exposure to Digital as well as Offline marketing, and with minimum of 4 years experience in the Bengaluru and Karnataka.
• Bachelors degree in Marketing, Business Administration, Communications, or related field. MBA preferred.
• For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory

Skills & Attributes:

• Strong understanding of regional markets and consumer behavior
• Well-versed with Kannada and English
• Proficient in digital marketing tools, Google Analytics, Social media platforms
• Understanding of local creator economy & influencer marketing trends
• Creative, data-driven, and highly organized
• Excellent communication and stakeholder management skills
• Passion for innovations, entertainment and customer experience

Work Conditions

• Based at the park location with frequent travel for promotions & activations.
• Mandatory Saturday working
• Sunday and holiday work may be required based on operational needs.

Perks of Working with Wonderla

• A dynamic, creative-led culture where your ideas take center stage & creativity blends with business impact
• Opportunities to work on high-visibility campaigns, launches & new ventures
• Complimentary park access and resort perks
• Career growth in one of Indias most trusted experiential brands

Join us to bring smiles to millionsone ride, one laugh, one memory at a time.