Marketing Manager

Job Title: Marketing Manager

Company: Winn Foods

Location: Pune, India

Experience: 810 years (FMCG Marketing)

Role Overview:-

Winn Foods is looking for an experienced Marketing Manager to lead brand building and innovation across its FMCG food portfolio. This role will play a critical part in shaping new product development, brand architecture, and consumer-led marketing, working closely with internal stakeholders and external creative partners to drive sustainable growth.

Key Responsibilities

1. New Product Development (NPD)

• Lead end-to-end new product development, including concept creation, design, positioning, and launch strategy.
• Work closely with R&D, operations, and sales teams to convert consumer insights into scalable FMCG products.
• Manage product testing, consumer trials, feedback analysis, and post-launch reviews.

2. Market & Consumer Research

• Own consumer and market research initiatives to identify trends, category gaps, and growth opportunities.
• Track competition, pricing, packaging benchmarks, and category performance.
• Translate insights into actionable brand and innovation strategies.

3. Brand Architecture & Brand Philosophy

• Define and strengthen brand architecture across master brands, sub-brands, and product portfolios.
• Articulate a clear brand philosophy, positioning, and tone of voice.
• Ensure consistency of brand identity across packaging, communication, and consumer touchpoints.

4. Media Management

• Plan and manage media strategy across digital, regional, trade, and selective mass media channels.
• Work with media agencies to optimize budgets, reach, and ROI.
• Track campaign performance and continuously improve media effectiveness.

5. Creative & Agency Management

• Lead collaboration with creative, digital, packaging, and design agencies.
• Develop clear creative briefs and ensure timely, high-quality output.

6. Cross-Functional Collaboration

• Partner with sales, trade marketing, supply chain, and leadership teams to align marketing initiatives with business objectives.
• Support trade marketing with strong consumer stories and product narratives.

Key Requirements

• 810 years of FMCG marketing experience, preferably in food, sauces, condiments, or packaged foods.
• Strong experience in new product development and brand building.
• Hands-on exposure to market research, media planning, and creative development.
• Proven ability to manage multiple agencies and stakeholders.
• Strategic mindset with strong execution capability.
• Excellent communication and leadership skills.

Candidates can share there CV at sween.ahuja@adinathagro.in