Marketing Manager

Company Overview

Villas by Noor curates and manages an exclusive collection of luxury private pool villas in Goa, delivering a sophisticated, generous, and bespoke hospitality experience. It combines thoughtful luxury, personalized service, and unforgettable guest experiences creating a joyful pause for discerning travellers seeking relaxation and connection with nature and heritage.

Role Summary

The Marketing Manager will lead the brands marketing efforts to elevate visibility, drive villa bookings, build a loyal customer base, and strengthen the luxury positioning of Villas by Noor. This role involves strategic planning, digital marketing execution, brand storytelling, partnerships, content creation, and data-driven performance optimization.

Key Responsibilities

Strategic Planning & Brand Building

• Define and execute an integrated marketing strategy aligned with business objectives.
• Position Villas by Noor as a premier choice for luxury holiday stays and premium experiences.
• Develop seasonal campaigns, offers, and promotional calendars.

Social Media & Online Presence

• Lead social media strategy and content for platforms like Instagram, Facebook, LinkedIn.
• Track performance metrics and optimize campaigns using analytics tools.

Content & Storytelling

• Oversee development of high-quality marketing collateral blogs, visuals, brochures, videos, email campaigns.
• Work with photographers, videographers, and creators to capture villa experiences and guest moments.

Customer Engagement & CRM

• Implement initiatives to nurture leads and drive repeat bookings (newsletters, loyalty programs).
• Use CRM tools to segment audiences and personalize communications.

Partnerships & PR

• Build partnerships with travel agents, luxury lifestyle brands, tour operators, influencers, and media outlets.
• Coordinate PR outreach, press releases, and media collaborations to increase brand mentions.

Market Insights

• Conduct competitor analysis and trend research to inform strategy.
• Continuously monitor customer preferences and feedback to adapt positioning.

Qualifications & Skills

Must-Have

• Bachelors or Masters degree in Marketing, Business Administration, Hospitality, or related field.
• 58+ years of marketing experience preferably in hospitality, luxury travel, real estate, or lifestyle brands.
• Strong knowledge of digital marketing tools, platforms, and analytics.
• Excellent written and visual storytelling skills.

Preferred

• Experience with luxury hospitality or travel brands.
• Understanding of CRM systems and customer segmentation.
• Familiarity with influencer ecosystem and PR outreach.
• Creative thinker with strong execution and project management ability.

Success Metrics

• Growth in direct website enquiries and bookings
• Improved SEO rankings and organic traffic
• Engagement and reach on social media channels
• Increase in customer retention and repeat bookings
• Positive brand sentiment and earned media coverage

Why Join Villas by Noor

• Work in a brand focused on experiential luxury hospitality.
• Opportunity to craft and own the marketing narrative of premier private villas.
• Dynamic, entrepreneurial environment with creative freedom.
• Cross-functional collaboration with operations, customer care, and sales teams.