Marketing Manager

Onsite Location : Andheri, Mumbai

D2C Experience appreciated

Area of interest : Social Meda, Organic Content, Events, Influencers

About the Role

Were building a bold, culture-driven performance brand at the intersection of fitness, recovery, and mindset. Were looking for a Marketing Manager who understands how modern brands grow someone who blends creativity, data, internet culture, and community building. You should be comfortable running campaigns end-to-end, experimenting fast, and making the brand feel alive across digital and real-world touchpoints.

If you live and breathe fitness, training, or athletic culture thats a big advantage.

Key Responsibilities

Brand & Growth

• Own brand voice, storytelling, and positioning across all channels.
• Build a strong cultural presence in fitness, recovery, and performance communities.
• Translate product benefits into compelling narratives, campaigns, and launches.

Digital Marketing

• Manage social media strategy, mainly Instagram.
• Drive content calendars, creator collaborations, UGC, and trend hijacking.
• Run performance marketing (Meta, Google, influencer funnels, landing pages).
• Optimize funnels, CAC, LTV, retention, and conversions.

Campaigns & Launches

• Conceptualize and execute product launches, seasonal campaigns, drops, collabs.
• Coordinate creatives, copy, videos, influencers, PR, and offline activations.
• Own campaign timelines, budgets, and performance reporting.

Community & Partnerships

• Build athlete, trainer, gym, and creator partnerships.
• Activate events, pop-ups, races, training communities, and experiential marketing.
• Grow brand advocates and loyalty programs.

Analytics & Optimization

• Track KPIs, growth metrics, attribution, cohort behavior.
• Run A/B tests across creatives, funnels, messaging, and offers.
• Turn insights into continuous optimization.

Who You Are

• 37+ years in consumer brand marketing, DTC, startup, or high-growth environment.
• Strong understanding of modern digital channels, creator economy, and performance marketing.
• Excellent storytelling instincts you understand culture, memes, trends, and timing.
• Hands-on executor who enjoys building, testing, and shipping fast.
• Comfortable working cross-functionally with product, design, ops, and founders.
• Data-literate: dashboards, funnels, experimentation mindset.
• Strong copy sense and visual judgment.

Bonus Points

• Actively into fitness, running, gym culture, sports, or wellness.
• Experience in health, supplements, recovery, sportswear, or performance brands.
• Has built or scaled a brand community before.
• Has managed creators, athletes, or ambassadors.

What Youll Get

• Ownership and autonomy to build a brand with all available resources.
• Fast execution environment with real impact.
• Creative freedom to experiment with campaigns and culture.
• Access to fitness ecosystem, events, and partnerships.
• Competitive compensation + growth upside.