Marketing Manager

Marketing Manager Mandate Sales (Real Estate)

Location: Mumbai (MMR)

Experience: 37 years

Industry: Residential Real Estate

About Spacenest

Spacenest is a mandate-led real estate sales organisation managing large residential projects across MMR (with an inventory of 200800 Cr per mandate).

We operate with:

• Dedicated on-ground sales teams
• Central mandate operations
• Structured post-sales & collections discipline

We are looking for a Marketing Manager who understands real estate demand mechanics, not just campaigns.

Role Objective

To ensure marketing efforts (developer-led + agency-led) are aligned with:

• Site visit velocity
• Inventory movement
• Sales conversion
• Phase-wise demand strategy

This is a business-driven marketing role, not a design/content role.

Key Responsibilities

1 Demand & Visit Acceleration

• Monitor daily/weekly lead inflow per site
• Track Visit-to-Booking conversion ratios
• Identify demand gaps across mandates
• Suggest corrective actions (offers, inventory push, creatives, CP alignment)

2 Developer Marketing Coordination

• Act as a single point of contact for:
• Developer marketing teams
• External agencies
• Ensure:
• Correct inventory focus
• Correct pricing communication
• Timely creative availability
• Align campaign feedback with sales reality

3 Campaign Performance Review

• Review:
• Lead quality
• Cost per visit
• Cost per booking (if accessible)
• Share structured feedback to developer
• Recommend adjustments for better conversion

4 CP & Sourcing Support Marketing

• Design CP meet collaterals
• Create inventory-focused pitch decks
• Support launch & event marketing execution

5 Inventory-Led Strategy Inputs

• Work with Mandate Ops to:
• Identify slow-moving inventory
• Suggest demand triggers
• Plan tactical push campaigns

6 Reporting & Visibility

• Weekly Marketing Alignment Report
• Visit source mix analysis
• Campaign impact analysis
• Site-wise marketing dependency ratio

What This Role Is NOT

• Not a creative director
• Not a social media manager
• Not a performance marketing executor
• Not an agency replacement

Ideal Candidate Profile

• 37 years in residential real estate marketing
• Has worked on large mandates or developer-side marketing
• Strong understanding of:
• CP ecosystem
• Residential sales funnel
• Campaign-to-visit mapping
• Comfortable working with sales & ops teams
• Analytical mindset

Key Skills

• Lead & funnel analysis
• Marketing-sales alignment
• Inventory positioning
• Data-driven decision-making
• Stakeholder management

KPIs

• Visit growth rate (site-wise)
• Source mix balance
• Campaign-to-booking ratio
• Inventory movement improvement
• Reduction in low-quality leads

Reporting Structure

Reports to:

• CEO / Mandate Operations Head

Works closely with:

• Head of Sales
• Site Heads
• Sourcing Head
• Post-Sales Head
• Developer Marketing Teams